Preview

In and Out Burger - Global Marketing Plan

Better Essays
Open Document
Open Document
2260 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
In and Out Burger - Global Marketing Plan
Global Marketing Plan

1. Identify the company, division or product:

Company Introduction * In-N-Out Burger is a regional chain of fast food restaurants with locations in the western United States but mainly California. * Founded in 1946 by Harry Snyder and his wife Esther, first establishing their location in Baldwin Park, California. * There after new locations have open including some in Nevada, Arizona, Utah and now Texas. * Operation hours:
10:30 am- 1:00 am (Sunday-Thursday) 10:30 am- 1:30 am (Friday- Saturday) Company’s Mission * Provide freshest, highest-quality foods and services * Provide team-oriented atmosphere whereby goal-setting and communications exist * Assists all communities in its marketplace to become stronger, safer and better place to live

a. What is the current marketing strategy? Fresh, juicy burger is what makes In-N-Out a famous fast-food chain. In analyzing their business, we figured out, that they are really known for one thing. Experience and Focus. While other fast-food chains are struggling with the focus and do not want to give up promoting other service offerings, In-N-Out Burger is the area’s most experienced firm, by a long shot. In-N-Out Burgers current marketing strategy is a “focus” strategy, which creates better understanding and demand for the brand. That strategy separates In-N-Out Burger from all competitors fast-food chains and makes it irresistible.
In-N-Out makes it burgers even more special through creating their own burger language by having a “secret” menu, double-doubles, x4s, animal style, and protein style. b. Who are the global competitors to monitor?

Fierce competition in product, price, promotion and place at three levels

International: Competition among big players like McDonald & Burger King
National: McDonalds is largest fast food chain, followed by Burger King and Wendy’s.
Local: Competition among local players like Fat Burger and Johnny

You May Also Find These Documents Helpful

  • Satisfactory Essays

    There are two major fast food restaurants that people choose. One is McDonald’s; the other one is IN-N-OUT. Between McDonald’s and IN-N-OUT, there are some similarities and differences. The first similarity is price. You can buy a combo meal including a hamburger, a pack of french fries, and a soda. Both their price are no more than 10 dollars. Another major similarity is management. Not only McDonald’s but also IN-N-OUT, there are lots of chain stores everywhere in America. Despite these similarities, the two fast food restaurants differ in some ways. First, it is the freshness of the food. At McDonald’s they cook food before the customer comes. On the other hand, at IN-N-OUT they cook food after the customer comes to order. So the food at IN-N-OUT is fresher than At McDonald’s. A final difference is secret menu. At McDonald’s all foods you can order are on the menu. However, at IN-N-OUT not all foods are on the menu. On their menu, they are just cheeseburger, double cheeseburger, hamburger, french fries, and soda. It seems that too less kinds of food are provided. Yet it’s not truth. In fact, there are other foods like wish burger, Animal Style Fries, Flying Dutchman, Protein Style, etc you can eat. All in all, there are some similarities and differences I have noticed between McDonald’s and IN-N-OUT. Some people like McDonald’s; some people like IN-N-OUT. That’s all right. You can choose what you…

    • 268 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    In-N-Out Burger

    • 2893 Words
    • 12 Pages

    I can’t jump into talking about the problems that the Snyder family faced without giving a little bit of background on In-N-Out Burger. In 1948 the United States was still more like an old western frontier than the booming economy we have today. (33) Baldwin Park is where I-N-Out Burger began. This is the place In-N-Out founders Harry and Esther Snyder bought some land, a small modest house, and built and even smaller burger-stand. This is where the Snyder’s developed their basic philosophy: serve the freshest, highest-quality burger and fries; treat…

    • 2893 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    The American hamburger is an American classic and the most recognizable menu item in the fast food industry. Even though there are many different takes on the types of meats, toppings, and dressings used, the hamburger has been a restaurant regular and historical favorite of both children and adults. The hamburger can even bridge cultural and religious divides. It can unite the masses, and with that being said many people agree that all burgers are not created equal. While McDonald’s is synonymous with happy childhoods and those long bumpy road trips, In-N-Out caters to the majority of young adults past the age of fourteen desires a more sophisticated burger.…

    • 1022 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    In-N-Out

    • 402 Words
    • 2 Pages

    Finally, after reading the book, our group have learned a few key points about IN-N-OUT strategy. First, the company maintained the steady rate of expansion with traditional menu. They just focus on what the best they can do and do it well. Second, to compete with other fast food restaurants, IN-N-OUT serves only the freshest foods available. There are no microwaves were used and none of their foods were frozen. Beef was ground and formed into patties by workers. Shakes were made with real ice cream and French fries have always been fried with non-cholesterol vegetable oil. Third, in order not to lose control of his own business, Snyder refused to franchise and keep IN-N-OUT a family-run…

    • 402 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    In N Out Burger

    • 464 Words
    • 2 Pages

    there is a restaurant distinguishes between them and became a Californian style. I t is In-N-Out…

    • 464 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    The above tools can be used an important building block of IN-N-OUT burgers marketing strategy – the structure for an efficient and ultimately successful approach to consumers , and a means of targeting IN-N-OUT burgers products and services precisely , with the minimum of resource wastage (Zarei 2013).…

    • 303 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    The In-N-Out chain of burger food restaurants is a fast food chain located regionally in the western part of the United States. It was established in 1948 by Harry Snyder with the able assistance of his wife Esther. They pioneered the first store in California with the In-N-Out burger at their first restaurant in Baldwin Park. The headquarters for the burger chain was in Irvine, and the business slowly began to expand into other parts of California. It expanded into opening outlets in Arizona, Nevada, Utah, and Texas to name a few of the locations.…

    • 10944 Words
    • 44 Pages
    Powerful Essays
  • Good Essays

    Mcdonalds Minimum Wage

    • 514 Words
    • 3 Pages

    Throughout America and all across the world you can find a fast-food franchise such as…

    • 514 Words
    • 3 Pages
    Good Essays
  • Good Essays

    To add on to that, In-N-Out Burger pays all costs associated with the Child Abuse Foundation, that way they guarantee every penny raised goes directly to help abused and neglected children. A second unique characteristic would be that In-N-Out has a "secret menu" that they call the "not so secret". A secret menu is items from the normal In-N-Out menu with a twist that normally customers create, or sometimes the franchise itself creates. This exclusive menu makes the experience of eating at In-N-Out much more exciting because the customer thinks they are trying something not many people have tried and it makes them feel like they are a part of something unique.…

    • 606 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    In -out- burger

    • 560 Words
    • 3 Pages

    1. In-N-Out Burgers have broken all the rules and thanks to that their average per store sales eclipse those of McDonald’s. With that said, In-N-Out’s customers must really enjoy their burger in order to continue going back to the company. In-N-Out has not changed anything since day one and that is their way of keeping their customer’s well-being. As stated in the text, their philosophy till this day still remains the same; “Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment.” Based on their philosophy we can see that giving their customers the best food and experience is In-N-Out’s main goal. When it comes to getting every burger ready the company does it best to provide fresh food to their customers. Their patties are never frozen, the veggies are diced by hand the day they are being used, there is no additives or preservatives in their food. The company is not only in business for the money but to also because they value their customers and want the best for them.…

    • 560 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    In-N-N-OUT Burgeer

    • 692 Words
    • 3 Pages

    IN-N-OUT BURGER is not found throughout the Untied States, and this is due to several reasons, but most notably is the fact that they don't have freezers for the ground beef. Although many fast food burger joints claim to have fresh meat, IN-N-OUT actually does. They use fresh ground beef that is unfrozen. This limits their expansion because they need to have a good…

    • 692 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Q1: What are the principal features of Outback Steakhouse’s strategy in the US? Why has the strategy been so successful?…

    • 792 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Bsbmg401 Business Plan

    • 2216 Words
    • 9 Pages

    To position itself as a company that has a good relationship with the local community.…

    • 2216 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    Mcdonald’s are Multinational company who have expanded dramatically.. They are a company who’s policy is based on globalisation, by the fact that Macdonald’s and its franchises growth is remarkable they have over 21000 restaurants in over 101 countries, and territories in all parts of the world including Argentina, Cuba, Singapore India. and worldwide sales exceeded $30 billion dollars and the net income crossed 1.5 billion…

    • 1325 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Swot Analysis Of In-N-Out

    • 886 Words
    • 4 Pages

    In-N-Out’s hamburger patties are produced in two facilities, one in Baldwin Park, California, and one in Dallas, Texas. In-N-Out quotes that every patty used by their restaurants are “whole chunks from premium cattle selected especially for In-N-Out Burger.” Although In-N-Out’s reputation of fast fresh food is one of their main key selling points it also results in a major downfall. The locations of the facilities where In-N-Out’s meat come from must be closely located to their restaurants to maintain their promise of no pre-packaged or frozen food. In-N-Out’s clientele can vary from young families to an older individual with any financial status. The burgers sold at In-N-Out are priced sufficiently for any new or…

    • 886 Words
    • 4 Pages
    Good Essays