Imtiaz Super Market

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IMTIAZ SUPER MARKET, a renowned super market, was formed in the 1955's as a small grocer's outlet in Bahadurabad by Mr.Hakim Khan Abbasi, father of Mr. Imtiaz Hussain Abbasi .Imtiaz II came into being in 2003 located in Main Shahrah-e-Faisal. The outlet trusted for providing its customers with “Safe, Healthy and Qualitative product and services” has been functioning for approximately 55 years and during these 55 years given it’s widely applauded efforts to uphold quality, quantity and content it has rapidly introduced new product items. Their devotion, determination, dedication and diligence made it possible to win the hearts and minds of people who would visit their super market in its early days. Their elders set a new standard in offering large variety of products in a unique manner. The purpose of this term report is to “MAKE A MARKET PLAN FOR A NEW PRODUCT LINE AT IMTIAZ STORE” We are designing a marketing plan for existing retail store with new product line.Our project existing retail store is “IMTIAZ SUPER MARKET” Karachi Pakistan & new product line is ladies clothing category or area at their own store with name POONAM FABRICS under which we are introducing already existing brands such SANA&SAMIA’S, LALA CLASSIC, NAYAB, MISRI, RAHAT,LAKHANI SILK MILLS(LSM), GUL-AHMED, FIRDOUS and OTHERS.

Now more than ever, we're also known for our rice and in house blend of spices. Our plan is to grow Imtiaz Super Market into a world-class retailer that's customer-focused, fast-moving and flexible. We work hard to ensure we offer only the highest quality products, service and shopping environments in all of our stores. We will focus on five key growth areas:

  1. Continue to invest in and grow our core Pakistan retail business, by introducing new goods and services.   2. Strengthen our Pakistan property portfolio.
  3. Drive our Imtiaz Super Market Direct business.
  4. Expand our business nationwide.
  5. Integrate our Plans into every aspect of...
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