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Subject Code: IMT-03
Subject Name : MARKETING
Notes:
a. b. c. d. Write answers in your own words as far as possible and refrain from copying from the text books/handouts. Answers of Ist Set (Part-A), IInd Set (Part-B), IIIrd Set (Part – C) and Set-IV (Case Study) must be sent together. Mail the answer sheets alongwith the copy of assignments for evaluation & return. Only hand written assignments shall be accepted. 5 Questions, each question carries 1 marks. 5 Questions, each question carries 1 marks. 5 Questions, each question carries 1 marks. Confine your answers to 150 to 200 Words. Two Case Studies : 5 Marks. Each case study carries 2.5 marks.
RESEARCH
A. First Set of Assignments: B. Second Set of Assignments: C. Third Set of Assignments: D. Forth Set of Assignments:
Objective: 1. Understanding the scope of business research and entire business research process. 2. Providing a fundamental treatment of business research that stresses the importance of research methods in business. 3. Imbibing the knowledge of the changing research methodologies and information technologies which have dramatically changed the nature of business research Contents NATURE AND SCOPE OF MARKETING RESEARCH Need to know the Customer, Definition and Meaning of Marketing Research, Applications of Marketing Research, Marketing Research Suppliers and Services THE MARKETING RESEARCH PROCESS Research Brief, Research Proposal, Types of Research Methods, The Main Data Collection Stage, Survey Methods, Questionnaire Design, Pilot Stage, Data Analysis and Interpretation, Report Writing and Presentation, Scientific Method TYPES OF RESEARCH DESIGNS Exploratory Research, Descriptive Research, Experimental Research VALUE OF INFORMATION Secondary Data, Primary Data, Questionnaire Construction, Types of Questionnaires SAMPLING Sampling Design Process, Types of Sampling PROCESSING OF DATA Tabulation of Data, Analysis of Data, Univariate Analysis, Multivariate Analysis ATTITUDE MEASUREMENT
Subject Name : MARKETING
Notes:
a. b. c. d. Write answers in your own words as far as possible and refrain from copying from the text books/handouts. Answers of Ist Set (Part-A), IInd Set (Part-B), IIIrd Set (Part – C) and Set-IV (Case Study) must be sent together. Mail the answer sheets alongwith the copy of assignments for evaluation & return. Only hand written assignments shall be accepted. 5 Questions, each question carries 1 marks. 5 Questions, each question carries 1 marks. 5 Questions, each question carries 1 marks. Confine your answers to 150 to 200 Words. Two Case Studies : 5 Marks. Each case study carries 2.5 marks.
RESEARCH
A. First Set of Assignments: B. Second Set of Assignments: C. Third Set of Assignments: D. Forth Set of Assignments:
Objective: 1. Understanding the scope of business research and entire business research process. 2. Providing a fundamental treatment of business research that stresses the importance of research methods in business. 3. Imbibing the knowledge of the changing research methodologies and information technologies which have dramatically changed the nature of business research Contents NATURE AND SCOPE OF MARKETING RESEARCH Need to know the Customer, Definition and Meaning of Marketing Research, Applications of Marketing Research, Marketing Research Suppliers and Services THE MARKETING RESEARCH PROCESS Research Brief, Research Proposal, Types of Research Methods, The Main Data Collection Stage, Survey Methods, Questionnaire Design, Pilot Stage, Data Analysis and Interpretation, Report Writing and Presentation, Scientific Method TYPES OF RESEARCH DESIGNS Exploratory Research, Descriptive Research, Experimental Research VALUE OF INFORMATION Secondary Data, Primary Data, Questionnaire Construction, Types of Questionnaires SAMPLING Sampling Design Process, Types of Sampling PROCESSING OF DATA Tabulation of Data, Analysis of Data, Univariate Analysis, Multivariate Analysis ATTITUDE MEASUREMENT