May 2, 2010
Impulsive or Habitual Shopping
Many people suffer from impulsive expending and most of them are creating an addiction which had been causing them suffering and emotional distress. It is a reality that marketers are using many strategies to reach their objectives, which is to get consumers into consumptions that fall in a kind of addiction. “We are daily bombarded by advertising messages that attempt to entice consumers to indulge themselves with whatever product is being sold. Advertisers play on the insecurities of consumers and tell them infinite ways their products will satisfy needs and dissatisfactions” (Focus). Consumers who want to feel a relief from past frustrations or emotional disorders get in most of the cases from backfires and in some cases they went with more problems that actually they have confronted.
“Compulsive shopping or spending may result in interpersonal, occupational, family and financial problems in one's life. In many ways the consequences of this behavior are similar to that of any other addiction. Impairment in relationships may occur as a result of excessive spending and efforts to cover up debt or purchases” (Illinois Institute). There are realities that many people in America have relationship and social hurt and they look for an escape, which is a desire to shopping and in sometimes are conducting them to worst situations in financial distress. In addition, this compulsive shopping behavior get worst when they do not found help or they do not look for such help or advising that can help them to find a relief to them problems.
Somebody written in Starbreezes.com saying that “some people engage in compulsive buying or spending on occasion. It’s most common during the winter holiday months, as a remedy for mild depression or boredom. This is called oniomania or compulsive shopping. (Startbreezes.com). Furthermore, most people are regular shoppers or they shop just for fun or they shop because they have necessities not because they want to spend money but some of them develop a serious problem when they lost their control doing many circumstances out of them control and they do not noticed its first symptoms.
“Oniomania ---often colloquially referred to as shopaholic, is a medical term for the compulsive desire to shop. Oniomania is the technical term for the compulsive desire to shop, more commonly referred to as compulsive shopping, compulsive buying, shopping addiction or shopaholism. (Wikipedia/Onionmania). In the United States, people are consider as individualist (selfish) and materialist (consumist), this point of view from our-self or encrusted in our society make much emphasize in buying everything we desire or we can acquire. Compulsive shopping start from those points and we as society and with our “be equal” propaganda or “free to be” slogans most of the time encouraged those to “shop now you can, pay tomorrow”, the problems come after a shopping party and then we are in troubles with our over spending. Shopaholics are very singular, they pretend to be self-sufficient and well-being people but they suffer from them uncontrollable instincts, which conduct them to a big suffering similar to a depression’s attack. In my opinion, shopping addictives have only one reason to get over this situation, shopping to the last because they are out of control and they cannot stop. This happen because nobody told them about personal values and beliefs that they can cultivate to resist those temptations, they have been rose in a frivolous world where possessions and social positions mark individuals’ happiness. In a materialistic and individualistic world, selfish is a virtue and to fulfill this virtue those people must shop everything they want to cover their self image with a mirror-society’s self- esteem mask. “There are many facts to get involved...