Improving Pastry Sales at Starbucks store #7989
Student`s name: Sapiyanova Adina
Student`s ID: 20112443
Business Communication
Section # 2
Review
Improving Pastry Sales at Starbucks store #7989
I shall start by saying that this article was doing in APA style with the whole necessary requirements. In this article describes several main parts, for example: methodology, research findings, recommendation and surveys. Generally, Starbucks store #7989 wrote a non-alternative recommendation report on how to increase its sales, how to save money and the store to sell pastries, and to acquire more in-depth opinions of customers by use of focus groups.
It must be admitted that I like the structure of the writing this research paper, because it has already seen the major problem of the Starbucks store even in introduction part. I knew that this problem persisted since the end of October 2006. High mark outs are a major problem of this particular store because it increases the amount of labor, thus affecting the efficiency of the employees. Therefore, changes are needed to allow Starbucks store to improve pastry sales to allow for lower mark outs and increased employee coverage hours. This report explores alternatives for improving pastry sales and thus decreasing pastry mark outs.
I considered that the main part of the whole report is recommendations. They guess that the following recommendations will help Starbucks store #7989 reach their goals of improved pastry sales and decreased pastry markouts. They offer to provide better product information for customers; healthier pastries in line with current health; offer combination meal items to customers that will allow them to save money and the store to sell pastries. Moreover, create flavor themes that tie menu items together to draw attention acquire more in-depth opinions of customers by use of focus groups and properly train Baristas on successful up selling techniques and maintain consistency of use with customers. Published literature and surveys results
Student`s ID: 20112443
Business Communication
Section # 2
Review
Improving Pastry Sales at Starbucks store #7989
I shall start by saying that this article was doing in APA style with the whole necessary requirements. In this article describes several main parts, for example: methodology, research findings, recommendation and surveys. Generally, Starbucks store #7989 wrote a non-alternative recommendation report on how to increase its sales, how to save money and the store to sell pastries, and to acquire more in-depth opinions of customers by use of focus groups.
It must be admitted that I like the structure of the writing this research paper, because it has already seen the major problem of the Starbucks store even in introduction part. I knew that this problem persisted since the end of October 2006. High mark outs are a major problem of this particular store because it increases the amount of labor, thus affecting the efficiency of the employees. Therefore, changes are needed to allow Starbucks store to improve pastry sales to allow for lower mark outs and increased employee coverage hours. This report explores alternatives for improving pastry sales and thus decreasing pastry mark outs.
I considered that the main part of the whole report is recommendations. They guess that the following recommendations will help Starbucks store #7989 reach their goals of improved pastry sales and decreased pastry markouts. They offer to provide better product information for customers; healthier pastries in line with current health; offer combination meal items to customers that will allow them to save money and the store to sell pastries. Moreover, create flavor themes that tie menu items together to draw attention acquire more in-depth opinions of customers by use of focus groups and properly train Baristas on successful up selling techniques and maintain consistency of use with customers. Published literature and surveys results