Web sites today are a way of life. In many cases, web sites contain a synopsis of what a company has to offer. Hewlett-Packard as a corporate entity generates hundreds of web sites in addition to their main web site (www.hp.com.) I will examine the main corporate web site, giving an overview and analysis of if it meets the needs of the current business strategy as well as specific ways in which the web site supports the current business strategy. I will also discuss any improvements which can be, need to be, or are being made to this area of the corporate web portfolio to potentially better support the business strategy moving forward.
The Website and the Business Model
Hewlett-Packard as a corporation supports and maintains hundreds of websites both on the Internet and on corporate intranets. The primary business model (Osterwalder, 2006) that Hewlett-Packard uses is three veined, supported by thin margins based on volume sales and is illustrated in Figure 1 below.
Figure 1: HP Business Model Design
The primary website that supports this business model is found at www.hp.com and is principally dedicated to sales and product education to support sales of their products. From this main web page and subsequent sub pages, in-depth details on products such as televisions, Ipaq’s, web television products and sundry other items can be found. Within the subpages on these products, multifarious bits of information can be found including but not limited to product specifications, recommendations for add-on products in support of selected items, and support information for returning customers with customer issues. Links for retail distribution channels are also accessible to direct customers to outlets where in many cases these products can be directly procured from third party vendors. The website also provides both in-company links as well as telephonic contact information for customers who have additional questions or require additional... [continues]
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