Impression Formation

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SACE NUMBER: 215877W

Impression Formation
Proposal:
The question being posed is does different stimuli affect a person’s impression of something or someone. This report seeks to learn if video and audio stimuli has an effect on peoples view on a certain subject or person. The investigation type that will be used for this investigation will be experimental, as the researchers can manipulate and measure the variables and the effect they have on the participants. Two groups of participants will be given either an audio or video stimuli, the results will then be recorded and compiled. It is hypothesized that the video stimuli will have a greater impression on the participants than the audio stimuli. The data type that this information will be compiled into will be subjective quantitative because there are numbers with opinion being recorded. The data collected will be displayed in a table format .The dependent variable in this experiment will be changing impressions of the subjects while the independent variable will be the audio and video stimuli. Therefore this investigation hopes to discover the effect of audio and video stimuli on the impressions people form. This investigation is ethically correct according to SACE regulations.

Word Count: 191
This experiment will focus solely on impression formation, how an impression of a character forms itself in us. There are things to consider that affects the impression you make of someone. Basic communication, and non-verbal communication, for example physical characteristics (gender, height, weight, skin colour, age), face (attractiveness, shape, features), eye contact (staring often considered hostile, eye contact untrustworthy) lead to general assumptions and ideas that beautiful people, and people with baby faces are perceived as ‘good’ and more trustworthy than others. Stance, movements and gestures, para-language, and verbal communication also play a part in how we form impressions of people- what we see and hear largely affects this. Which cues, verbal or non-verbal, are to be considered more crucial when forming an impression related to the effectiveness of a teacher, instructor, or presenter? The question being posed is does different stimuli affect a person’s impression of something or someone. This report seeks to learn if video and audio stimuli have an effect on peoples view on a certain subject or person. The investigation type that will be used for this investigation will be experimental, as the researchers can manipulate and measure the variables and the effect they have on the participants. Two groups of participants will be given either an audio or video stimuli of a television presenter and asked to score how strongly formed their impressions of that presenter are. The results will then be recorded and compiled. It is hypothesized that the video stimuli will have a greater impression on the participants than the audio stimuli. The data type that this information will be compiled into will be subjective quantitative because there are numbers with opinion being recorded. The data collected will be displayed in a table format .The dependent variable in this experiment will be changing impressions of the subjects while the independent variable will be the audio and video stimuli. Therefore this investigation hopes to discover the effect of audio and video stimuli on the impressions people form. Two ethics considered in this investigation are informed consent and thorough debriefing of the study.

Results:
Group 1
Results of first group exposed to 10 second video stimuli
| First Impression Scale Score|
Mean | 842.33|
Standard Deviation| 158.5|

* Group 1 formed the strongest impression of all four groups of the subject after being exposed to the 10 second video stimuli * The mean of this group of scores is 842.33
* The standard deviation of this group of scores is 158.5

Group 2:
Results of second group exposed to 10 second...
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