Importing a Foreign Product in Bangladesh
INDEPENDENT UNIVERSITY BANGLADESH
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NAME OF THE COURSE: INTERNATIONAL MARKETING
SUBJECT CODE: MKT 401
NAME OF THE INSTRUCTOR: ABUL KHAIR JYOTE
SECTION: 01
NAME OF THE GROUP: MUSTANG
DATE OF SUBMISSION: 01/11/2012
NAME OF THE GROUP MEMBER
NAME: ID: E-MAIL: NUMBER:
ANAN ASHEQ AREFEEN 1020644 anan_12@yahoo.com 01719154064
MD. RIAZ SHOAIB 0910383 mrshoaib@msn.com 01673390837
FAHIM MUNTAQIM 0921111 fahim@zen@yahoo.com 01915483658
FAHAD HOSSAIN 0921338 shaon_encode@yahoo.com 01677676794
TAWSIF BIN MAKSUD 0910374 tawsifmk@yahoo.com 01671070843
White appliance is a foreign company and it’s trying to get in Bangladeshi market. In Bangladesh the average monthly income is about 500 dollar a month which is 35000 in Taka. So the income scale is medium. According to our survey we figured out that microwave oven is used by the people whose income scale is about 70000-80000 or higher in the month. If we consider the social class, we found the people from the higher and higher middle class are using the microwave oven and the rest of the people are comfortable with the gas stove. In Bangladesh, the market of microwave oven is not that good enough. Our company cannot sustain in this limited amount of market. The company actually wants a huge market to do business. In this case, we got only one option and that s to expand the usage of microwave oven in the country and to do so we need to target a new segment. We can’t just work on only two classes. Rather we need to concentrate on the middle class and upcoming middle class people.
To expand our market, we
[pic]
NAME OF THE COURSE: INTERNATIONAL MARKETING
SUBJECT CODE: MKT 401
NAME OF THE INSTRUCTOR: ABUL KHAIR JYOTE
SECTION: 01
NAME OF THE GROUP: MUSTANG
DATE OF SUBMISSION: 01/11/2012
NAME OF THE GROUP MEMBER
NAME: ID: E-MAIL: NUMBER:
ANAN ASHEQ AREFEEN 1020644 anan_12@yahoo.com 01719154064
MD. RIAZ SHOAIB 0910383 mrshoaib@msn.com 01673390837
FAHIM MUNTAQIM 0921111 fahim@zen@yahoo.com 01915483658
FAHAD HOSSAIN 0921338 shaon_encode@yahoo.com 01677676794
TAWSIF BIN MAKSUD 0910374 tawsifmk@yahoo.com 01671070843
White appliance is a foreign company and it’s trying to get in Bangladeshi market. In Bangladesh the average monthly income is about 500 dollar a month which is 35000 in Taka. So the income scale is medium. According to our survey we figured out that microwave oven is used by the people whose income scale is about 70000-80000 or higher in the month. If we consider the social class, we found the people from the higher and higher middle class are using the microwave oven and the rest of the people are comfortable with the gas stove. In Bangladesh, the market of microwave oven is not that good enough. Our company cannot sustain in this limited amount of market. The company actually wants a huge market to do business. In this case, we got only one option and that s to expand the usage of microwave oven in the country and to do so we need to target a new segment. We can’t just work on only two classes. Rather we need to concentrate on the middle class and upcoming middle class people.
To expand our market, we