The importance of Press Releases 1
Press Release 4
THE IMPORTANCE OF PRESS RELEASES
Though human beings have witnessed the dramatic development of the media that enables people to gather information everywhere via cell phones or digital devices, the newspaper unquestionably remains an important source of news for almost all people. Readers, through newspapers, can find information about upcoming events or new products that warrant their attention. In order to provide readers with such useful information, apart from hiring a team of excellent journalists, editors also use an equally important source: the press release.
So what is a Press Release?
According to en.wikipedia.org, a press release (or news release) is “a written or recorded communication directed at members of the news media for the purpose of announcing something” that is considered to be newsworthy. Normally, it is mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, or television stations. Those who issue the press release do not have to pay for the space in newspapers or broadcasting time.
A news release is different from a news article. A news article is a compilation of facts developed by journalists published in the news media, "Whereas a press release is designed to be sent to journalists in order to encourage them to develop articles on the subject".
Advantages of Press Releases
A well-written release can dramatically increase sales, expose companies to the masses, and greatly enhance the image of businesses or products. It brings companies or organisations various advantages compared to advertising.
a. No cost to pay
In today's business world, companies have to pay millions of dollars if they want to advertise their products or services in a famous and prestigious newspaper or television show. It may not come as a big surprise that an ad on... [continues]
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