Important Macro Environmental

Topics: Strategic management, Firm, Demographics of the United States Pages: 2 (577 words) Published: March 26, 2011
Out of complete SWOT analysis, here just Opportunities and threats have been asked about the organization you would be citing here. Have a look at the macro environmental opportunities and threats then edit your answer in your own words to complete the solution. You can take any organization, no matters how big or small it is (even the company you are working with can be taken as example). Macro environmental opportunities & threats

An organization's macroenvironment consists of nonspecific aspects in the organization's surroundings that have the potential to affect the organization's strategies. When compared to a firm's task environment, the impact of macroenvironmental variables is less direct and the organization has a more limited impact on these elements of the environment. Macroenvironmental variables include sociocultural, technological, political-legal, economic, and international variables. A firm considers these variables as part of its environmental scanning to better understand the threats and opportunities created by the variables and how strategic plans need to be adjusted so the firm can obtain and retain competitive advantage. The macroenvironment consists of forces that originate outside of an organization and generally cannot be altered by actions of the organization. In other words, a firm may be influenced by changes within this element of its environment, but cannot itself influence the environment. The curved lines in Figure 1 indicate the indirect influence of the environment on the organization. SOCIOCULTURAL FACTORS

The sociocultural dimensions of the environment consist of customs, lifestyles, and values that characterize the society in which the firm operates. Socio-cultural components of the environment influence the ability of the firm to obtain resources, make its goods and services, and function within the society. Sociocultural factors include anything within the context of society that has the potential to affect an...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • An Important Macro-Environmental Force in Vietnam Essay
  • Macro Environmental Factors Essay
  • Macro-Environmental Essay
  • Essay about Macro-Environmental Analysis for Marketing
  • Macro-Environmental Research Essay
  • Marketing Micro and Macro Environmental Factors Essay
  • Essay about Macro Environmental Analysis
  • Essay about Macro environmental factors

Become a StudyMode Member

Sign Up - It's Free