Topics: Chevrolet, Automobile, Diesel engine Pages: 15 (4684 words) Published: December 28, 2012
Frontline Automobiles are authorized dealers of General Motors’ Udupi Frontline Automobiles was established by Jaffer Misbah in the year of 1998. Javed Misbah was the General Manager. At that time Frontline automobiles was the sub dealer for OPEL cars such as Corsa and Astro. Sumith Motors from Bangalore was supplying the cars till 2000. In the year of 2000 Frontline automobiles got the full authorization of sales and service under General Motors. Till 2003 it was the dealer for only Opel cars and thereafter it started the dealership for Chevrolet cars. General Motors felt the need to make a name first, and thereby make the product aware, and later to expand the sales. They bought their valuable services in coastal Karnataka, so therefore appointed Mohammed Jafer as an authorized dealer, who has been in the automobile field since 16 years. Mr. Javed Misbah, the Managing Partner has been conferred with the award ‘The Best Service for Opel cars in India for the year 2002’. The area covered by Frontline Automobiles is 50 cents that cover the sales as well as the service department. The Frontline Automobile is located in N.H.17 Kulur, Mangalore. Their first product to be sold out in the market was the Opel Astra and has been going strong ever since the firm’s inception. Opel, being German, are known world over for their quality, performance, efficiency and reliability. The sale of Chevrolet was launched in the month of June 2003. First it launched Optra then Tavera, Aveo, Aveo-Uva and Spark. Today it has branches and workshops in Udupi, Shimoga, Chikmagulur, Puttur and Mangalore. It has a workshop in Bangalore also. Mangalore is the main branch which is situated near Kulur on N.H 17 (Udupi- Mangalore Highway). In this branch nearly 130 employees are working, including sales and service people, technician and other staff. The annual turnover of Frontline Automobiles was 35 crore. Recruitment is done by the Sales Manager and Assistant Sales Manager. For marketing and sales and for other activities it is done by concerned authority or the HR Manager. Nature of the business

Frontline automobile is the authorized dealer of General Motors’ in Mangalore. This is authorized showroom for Chevrolet cars, dealer of Chevrolet Spark, Beat Diesel, Aveo-Uva, Aveo, Magnum, Cruz, Tavera, and Captiva. They provide personalized, friendly service and customer satisfaction is their aim. Highly trained team of Frontline Automobiles provides customer with expert knowledge and attention, courteous service that has made them a leading dealers of Chevrolet in Karnataka. Staff

Frontline Automobiles authority believes that employees are key contributors to the success of business. To achieve this, they focus on hiring and retaining the best talent in the industry. They assess candidates for the required skill sets and competency levels. They continuously train our employees, whether worker or staff, to achieve higher efficiency in all operations. All employees are inducted into organization through a four (4) day induction and training which covers organizational alignment and philosophy, factory visits, product management and personality development. They maintain records of the skill sets of every employee to determine the training to be imparted to each employee. They have implemented standard process norms that have to be adhered to by employee. Vision statement

To be the most admired auto dealership in the state, by delighting our customers. To be the industry benchmark - in terms of customer satisfaction, business processes and performance results, thereby adding value and prosperity to all our stakeholders. Mission statement

To achieve continuous growth with Integrity by creating a seamless organization that encourages innovation and employee growth and consistency delights our customers Area of Operation
Frontline Automobiles operate regionally. Its head office lies in Mangalore and the other four...
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