Importance of Marketing of a Bank

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Executive Summary

Bank as the financial services business is prospect full historical sequence. Banks are straight agents to make opportunities for expansion in a country and also make available huge scale of employment opportunities. Banks must compensation publics’ currency when they require, also it makes or not. So, the compensation package of a bank should be analyzed carefully. Shahjalal Islami Bank Limited has its victorious the past, wonderful present, potential prospect and under giving out projects and behavior. Established as the first private sector bank completely owned by Bangladeshi entrepreneurs, Shahjalal Islami Bank Limited has been prosperous as the biggest private sector Bank with the way of time after opposite many pressure and damage. The members of the board of directors are innovative entrepreneur and foremost industrialist of the country. To stay overcome with time and in agreement with national and international financial behavior and for representation all current services. Shahjalal Islami Bank Limited as a financial organization, computerized all its branches with computer networks in agreement with the aggressive commercial insist of time. Moreover, bearing in mind its forth-coming future, the communications of the Bank has been rearranged. The belief of all category businessmen, entrepreneurs and general community is a great deal additional to Shahjalal Islami Bank Limited. Keeping the target in mind, Shahjalal Islami Bank Limited has taken arrangements to open 15 new branches and 5 SME centers by the year 2010. In this report, I have tried my best to identify “Determine the Level of Satisfaction of Customers at Shahjalal Islami Bank Limited, Mohakhali Branch”. And lastly, find out the proper solution and for the customer’s dissatisfaction regarding the service has been provided.
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