Importance of Marketing

Topics: Marketing, Advertising, Pay per click Pages: 2 (600 words) Published: January 2, 2012
An explanation of the importance of marketing to your selected organization’s success

Marketing is a very important aspect in business since it contributes greatly to the success of the organization. Production and distribution depend largely on marketing. These two concepts are different in many aspects. Marketing covers advertising, promotions, public relations, and sales. It is the process of introducing and promoting the product or service into the market and encourages sales from the buying public. The goal of marketing is to make our product, Mango Power widely known and recognized to the market, marketers must be creative in their marketing activities. In this competitive nature of many businesses, getting Mango Power noticed is not that easy. Strategically, Pepsico must be centered on the customers more than the Mango Power products. Although good and quality products are also essential, the buying public still has their personal preferences. We will need to target more of their needs, they will come back again and again and even bring along recruits. If we push more on the product and disregard their wants and the benefits they can get, we will lose our customers in no time. The hardest part is getting them back. The only means to be made known is to advertise and promote. Pepsico may be spending on the advertising and promotional programs but the important thing is that Mango Power and Pepsico information is disseminated to the buying public. Offline and online marketing make it possible for the people to be educated with the various products and services that they can take advantage of. Pepsico must invest in marketing so as not to miss the opportunity of being discovered. If expense is to be considered, there are cost-effective marketing techniques Pepsico can embark on such as pay-per-click ads and blogging. Marketing helps boost sales and revenue growth. It will generate sales once the public learns about your Mango Power through TV...
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