Importance of Marketing

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Seminar on Marketing Management
14th April -2012, AIPMA Mumbai

The seminar was organized to introduce Plastic Industry to basics of Marketing Management. It is a fact that Plastic Processors by and large are weak in Marketing and hence need to start paying more attention to Marketing. The Seminar was attended by 36 paid participants out of which 24 were from Mumbai Plastic Industry Cluster. Pls find attached the list of participants The first session was taken up by Mr Bipin Angolkar – from “ Smart Sellers “ on the subject of Introduction to Marketing , Strategy & 4 “:P “ of Marketing mix .He explained clearly the objective of Marketing – which is to help the company to achieve it’s growth objective. He further explained difference between Sales and Marketing. The job of Marketing is to generate enquiries and the Sales will convert it into actual “Sales and collect payment. They complement each other. With more competition, both Sales & Marketing are becoming important in Plastic Processing as well. He also further explained the 4 “P “s of Marketing – Product, Price, and Place & Promotion. How these are related to Sales. He pointed out that Plastic processors should come out of” Processor “thinking which focuses more on Polymer, Processing etc and not about Marketing, 4 Ps - to increase Sales . He also explained importance of Segmentation and it’s role in Marketing by giving some examples. He provided the basis on which Segmentation of Market / Customers can be done A case study of their client was explained with brief details. The next speaker Mr Prashun Chatterjee – spoke on Digital & Web Marketing The speaker explained the evolution of Web – from Web – 1.0 to Web 2.0 along with Web site & capabilities that improved. According to him Social media is rapidly gaining ground not only in personal space but even in Business space. He gave example of “LinkedIn” social media site which is mainly for Business people. He also explained it with a small Demo of the...
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