Applying good ethical standards to the online world is a direct reflection of your business online. Ethics affects all aspects of your business. It affects first and foremost your company’s brand image and subsequently how sales, marketing, and advertising principles are applied to the task of making your company profitable for the long haul. Ethics affects your employees, and how they represent your company online, on the phone, in person, and all types of customer service and customer relations when dealing with buyers, engineers, sales leads, and potential customers in both the business of B2B and B2C, both of which covers the majority of business types in the world.
Consider the following questions:
What is ethical in B2C and B2B web sites?
Who can you trust online?
What are the laws in advertising online?
Are there different issues with B2B and B2C?
What are the ethical standards, federal laws, and international laws for email marketing? What can be copied online?
In a society where legal and ethical limits are pushed to the max and how the attitude pervades those around us that if there are no rules against something then it is OK to do, why even ask about ethics and ethical values on the Web? Because, it really does affect you and your business! Read the information above.
The Internet is a growing and a continually evolving creature that will live on in perpetuity. As such, it would be wise to ponder the various e business legal and Internet marketing ethical issues of both B2B and B2C business practices online. Whatever is written and published online today will likely be there tomorrow and possibly be recoverable forever. Imagine the billions upon billions of text information in web pages, publications, and books that are and will be stored for a long time to come. There is even a site where you can go way back in time to check out archives of other websites and view pages that were created at the beginning of their...
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