importance of culture for business
Business, Disney and Culture (Kimberly Marshall, 4257326)
According to (Byrne, 1971; Newcomb, 1956) the cultural group attraction theory proposes that people are more interested in things, individuals and groups that they see as being alike. Based on the cultural group attraction theory, (Josiassen & Fletcher, 2010) propose that jointly the selling and the buying business are most probable to get into discussion, the more they see a cultural alikeness. However, because there are countless amounts of cultures that are present in different countries and continents around the world, it is important for global corporations to understand the significance of culture in the business world.
The importance of culture should be well assured by organizations. Every organization has their own set of working cultures, values and ethics that are practiced within the organization itself between employees, managers, CEO’s etc. This helps because most people come from different upbringings, cultures and values. Therefore, setting one culture in the workplace or organization can reduce an incident of hostility or misapprehension and will help deter the risk of a downfall in the growth of the organization.
In the expansion of Disney, culture plays an important role. According to (Craig & Douglas, 2005), research is essential to prevent expensive slip-up of unsuitable strategy and the probability of losing chances in international markets. Disney has already demonstrated the impact of ignoring the cultural differences in different countries. For example is the opening of Euro-Disneyland in France, Disney made a bad move by paying attention to the wrong details of the country, its culture its people and had made the assumption that their one marketing strategy would fit in every country they expand into, (Yue, 2009) “We were told Europeans don’t take breakfast,” executives said and had slim-down the size of the restaurants. When in reality, everyone turned up for breakfast
According to (Byrne, 1971; Newcomb, 1956) the cultural group attraction theory proposes that people are more interested in things, individuals and groups that they see as being alike. Based on the cultural group attraction theory, (Josiassen & Fletcher, 2010) propose that jointly the selling and the buying business are most probable to get into discussion, the more they see a cultural alikeness. However, because there are countless amounts of cultures that are present in different countries and continents around the world, it is important for global corporations to understand the significance of culture in the business world.
The importance of culture should be well assured by organizations. Every organization has their own set of working cultures, values and ethics that are practiced within the organization itself between employees, managers, CEO’s etc. This helps because most people come from different upbringings, cultures and values. Therefore, setting one culture in the workplace or organization can reduce an incident of hostility or misapprehension and will help deter the risk of a downfall in the growth of the organization.
In the expansion of Disney, culture plays an important role. According to (Craig & Douglas, 2005), research is essential to prevent expensive slip-up of unsuitable strategy and the probability of losing chances in international markets. Disney has already demonstrated the impact of ignoring the cultural differences in different countries. For example is the opening of Euro-Disneyland in France, Disney made a bad move by paying attention to the wrong details of the country, its culture its people and had made the assumption that their one marketing strategy would fit in every country they expand into, (Yue, 2009) “We were told Europeans don’t take breakfast,” executives said and had slim-down the size of the restaurants. When in reality, everyone turned up for breakfast