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Importance of Culture and Tourist Behavior

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Importance of Culture and Tourist Behavior

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  • July 2012
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Importance of culture & tourist behaviors
China
The People’s Republic of China has a population of 1.3 billion. The name of the country means “center of the world”. As a result, Chinese people think of their culture as the center of human civilization and hold themselves in high esteem. The Chinese culture has been influenced by the teachings of Confucianism, Taoism, and Buddhism. China is a hierarchical society, people believe in authority and subordination. They follow the formal rules of social etiquette; social status is important. The important personal characteristics are determination, calmness, honor, persistence and patience. Chinese culture is group-oriented; group activity, consensus, cooperation, support and loyalty are vital for social harmony. Chinese culture is high-context culture. Chinese understand non-verbal signals and use them frequently to send the true meanings in conversation. Chinese are long-term oriented; they are interested in long-term benefits. They are bound by their tradition and proud of ancestors. They negotiate and talk through an intermediary or a third party. They do not believe that the signing of a contract is a completed agreement; circumstances may change. They reciprocate invitations and gifts. Chinese are punctual, dress formally, and address others by their second names or titles. They use business cards in introductions and follow a proper etiquette. They are reserved, respectful and sensitive. The concept of privacy does not exist; they often ask questions about salaries or incomes, personal information is frequently discussed. They avoid displaying affections keep a distance when speaking, do not touch, and do not appreciate loud behavior. The four most important terminal values of Chinese are true friendship, wisdom, freedom, and mature love, whereas the four least important terminal values are family security, a comfortable life, an exciting life and salvation. The four most important instrumental values are...

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