Importance of Cross Cultural Awareness

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For every business to be successful globally, the necessity of cultural awareness is vital. By understanding culture of doing business in a foreign country acts as a backbone for every successful international business, this involves understanding what influences the behaviour of your consumers, what are the rules and regulations for conducting business. This report is about understanding the culture of different countries such as in Asia, Europe, and the USA assesses the opportunities and threats posing the success of MPC business and analyse how best can they addressed.

Task 1
It basically means associating certain behaviours to different ethnic groups, gender, and sexuality etc, based on assumptions. it could be bad or good as it comes naturally without even realising you are stereotyping. ADAVANTAGES

Stereotypes come naturally and so easy that one cannot even realise it. They communicate with our minds to assist us to reflect recent information in contrast with history and facts. However it could be bad and good it depends on how they are used. They could be positive if they offer a sense of belonging to some individuals and as long as they are proud to be part of that group they are associated with.Streoptypes are represent metal ‘files’ that are used to help process new information by comparing it with the past experience and knowledge. DISADVANTAGES

The way stereotypes are used some times can be negative for example, if an exaggerated assumption about certain culture’s or race behaviour is generalised to every individual who belong to that group then its wrong because I have already imposed my mental file cramming new data into the old boxes, new input is distorted to fit the file.Reserach indicates that managers ineffective in cross cultural situations when they deny having stereotypes. It can influence how people are treated which may cause prejudice. Managers can be extremely unproductive if they deny streoptypes,all they have to do is to acknowledge that they have it, that could give them a chance unlearn old perceptions and judgments and focus on building and gain knowledge of from their past.

Task 2
Convergence is the when there is a hunt of conclusion with certain preferences of structure for judging. The main augment is that administration of the organisation should be based on set objectives that can be easily measured. Belief in the in the convergence is positively believed by most of the mangers and management scholars. although their core argument is that management is management ,consisting of a set of principles and techniques like management by objectives that can be universally applied. Management is believed to systematically arranged and therefore it able to transcend national bounderries, although this assumption could be misplaced in science. Hofstede (1984; 1981) and Trompenaars (1996) claim that “cultural differences are hard to reduce and introduction of information technology can ease and add speed to the communication between different departments and subsidiaries it therefore has the ability to aid centralisation and standardisation of the process. Furthermore introduction of information technology provides extra possibilities for organisations to use the same set of tools during the recruitment process.’’ Those who argue for global of management practise could acknowledge that in developing countries management is different simply because of economic and technological gap. According Stohl (2001) “Convergence also considers how an organisation might adjust its practices to an international structure that necessitate elasticity, responsiveness, haste, facts and production’’ This approach is perceived as a conduit for the acquisition of resources, capital, expertise and information. Convergence is also encouraged through management education which is being exported wholesale to different regions, this...
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