Importance of Communication: Meaning and Relationship between Message, Sender, and Receiver

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* This topic highlights the importance of communication, its meaning, and the relationship between the message, sender and receiver. * Communication is  defined as the giving, receiving or exchanging of information, opinions or ideas so that the message is completely understood by everybody involved. * A two-way process, communication comprises the following elements – the sender, message, channel, receiver, feedback, and context. * Barriers to effective communication include status and roles, cultural differences, choice of communication channel, length of communication, disabilities, use of language, individual perceptions, noise and distraction, clarity of message, and feedback. * There are three important stages to producing good written communication: i. planning ii. writing iii. editing * The pitfalls to avoid in written communication are using confusing language, verbosity, poor sentence structure, and information overload. * All borrowed materials must be cited. * People sometimes fail to respond to written forms of communication for various reasons, for instance, the message is not clear, the language is weak, there is too much information, etc. * The receiver of any written report should be able to understand the contents of the report, know precisely what action needs to be taken, how to do it and in what manner it should be done.|  | COMMUNICATION MODELS - A THEORETICAL PERSPECTIVE * A model is a snapshot of a phenomenon, not the complete picture. * Claude Shannon’s model gives importance to the encoding and decoding of information because of the need to counter noise but ignores the reasons why people compose messages. * Roman Jakobson’s model considers the writer, reader, context, message, contact, and code but does not account for motive. * According to the model based on the work of Ulric Neisser, we undergo a cycle of learning whereby we explore based on our existing perceptions,...
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