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K&N's Food Pvt Ltd
K & N’s Foods Private Limited | March 12

2012

|

Strategic Business Plan | Zubash Jawed080612BBA-8A |

PREFACE

INTRODUCTION

STRATEGIC MANAGEMENT PROCESS

Strategic management of an organization entails three ongoing processes: Analysis, Decision and Actions. In Analysis, the strategic goals (vision, mission and goals) along with internal and external environmental of the organization are analyzed. In decisions, the managers must take two important decisions regarding which industries to compete in and how to compete in the selected industry? And finally some actions should be taken because decisions are of little use unless they are acted on.

At the heart of strategic management is a very important question: “How and why do some organizations outperform others?” So the managers have a challenge to decide on strategies that provide advantages that can be sustained over time.

Mr. Robert Lamb defines strategic management as: an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment.

IMPORTANCE OF STRATEGIC PLANNING TO A BUSINESS

Strategic planning is critical to business success. Different from classic business planning, the strategic variety involves vision, mission and outside-of-the-box thinking. Strategic planning describes where you want your company to go, not necessarily how you're going to get there. However, like all other "travel plans," without knowing where you want to go, creating details on how to arrive are meaningless. Strategic planning defines the "where" that your company is heading.

PART I

STRATEGIC ANALYSIS

K&N’S FOODS PRIVATE LIMITED

K&N’s is a founding pillar and beacon for Pakistan’s poultry industry. It started in 1964 with a single-minded objective of providing better nutrition for health and happiness of the nation. Building on years of poultry expertise and commitment to food-safety, K&N’s integrated all poultry production activities under one umbrella to bring the nation safe and healthy chicken and chicken products by managing and controlling all stages of production. “K&N's takes pride in providing Safe and Healthy Chicken and chicken products to its valued customers; today K&N's is synonymous with Safe and Healthy Chicken in Pakistan.”

Vision Statement

“Redefining the poultry industry by providing better nutrition for health and happiness of the nation and bringing the nation safe and healthy chicken and chicken products by managing and controlling all stages of production”

Mission Statement

“K&N’s aims on providing safe and healthy chicken and chicken products to its numerous quality and food-safety conscious customers”

Strategic Objectives

Four basic objectives of absolute integrity, enthusiastic diligence, continuous improvement and high quality maintenance are at the core of all operations which provide an impelling urge for attaining perfection. Driven by its basic objectives in pursuit of perfection, K&N's is committed to have superior product and unmatched service through devoted people and consistent development. Some other objectives are

1. To continue leading the transformation of Pakistan’s poultry industry by providing the best available inputs and support to poultry farmers all around the country in every aspect of poultry management.

2. Providing better nutrition for health and happiness of the nation.

3. Increase exports to other foreign markets.

4. To increase supply of chicken to quality and food-safety...
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