Implementing Strtegies
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IMPLEMENTING STRATEGIES: MARKETING, FINANCE/ACCOUNTING, R&D, AND MIS ISSUES
OUTLINE The Nature of Strategy Implementation Marketing Issues Finance/Accounting Issues Research and Development (R&D) Issues Management Information Systems (MIS) Issues
OBJECTIVES After studying this paper, you should be able to do the following: 1. 2. 3. 4. 5. 6. Explain market segmentation and product positioning as strategy-implementation tools. Discuss procedures for determining the worth of a business. Explain why pro forma financial analysis is a central strategy-implementation tool. Explain how to evaluate the attractiveness of debt versus stock as a source of capital to implement strategies. Discuss the nature and role of research and development in strategy implementation. Explain how management information systems can determine the success of strategyimplementation efforts.
PAPER OVERVIEW Strategies have no chance of being implemented successfully when organizations do not market goods and services well, when firms cannot raise needed working capital, when firms produce technologically inferior products, or when firms have a weak information system. This Paper, therefore, examines marketing, finance/accounting, R&D, and MIS issues that are central to effective strategy implementation. Special topics include market segmentation, market positioning, evaluating the worth of a business, determining to what extent debt and/or stock should be used as a source of capital, developing pro forma financial statements, contracting R&D outside the firm, and creating an information support system. Manager and employee involvement and participation are essential for success in marketing, finance/accounting, R&D, and management information systems activities.
Page 2 of 10
EXTENDED PAPER OUTLINE I. THE NATURE OF STRATEGY IMPLEMENTATION A. Implementation Is a Challenge 1. Less than 10 percent of strategies formulated are successfully implemented. There are many
IMPLEMENTING STRATEGIES: MARKETING, FINANCE/ACCOUNTING, R&D, AND MIS ISSUES
OUTLINE The Nature of Strategy Implementation Marketing Issues Finance/Accounting Issues Research and Development (R&D) Issues Management Information Systems (MIS) Issues
OBJECTIVES After studying this paper, you should be able to do the following: 1. 2. 3. 4. 5. 6. Explain market segmentation and product positioning as strategy-implementation tools. Discuss procedures for determining the worth of a business. Explain why pro forma financial analysis is a central strategy-implementation tool. Explain how to evaluate the attractiveness of debt versus stock as a source of capital to implement strategies. Discuss the nature and role of research and development in strategy implementation. Explain how management information systems can determine the success of strategyimplementation efforts.
PAPER OVERVIEW Strategies have no chance of being implemented successfully when organizations do not market goods and services well, when firms cannot raise needed working capital, when firms produce technologically inferior products, or when firms have a weak information system. This Paper, therefore, examines marketing, finance/accounting, R&D, and MIS issues that are central to effective strategy implementation. Special topics include market segmentation, market positioning, evaluating the worth of a business, determining to what extent debt and/or stock should be used as a source of capital, developing pro forma financial statements, contracting R&D outside the firm, and creating an information support system. Manager and employee involvement and participation are essential for success in marketing, finance/accounting, R&D, and management information systems activities.
Page 2 of 10
EXTENDED PAPER OUTLINE I. THE NATURE OF STRATEGY IMPLEMENTATION A. Implementation Is a Challenge 1. Less than 10 percent of strategies formulated are successfully implemented. There are many