Preview

Implementing of a CRM System for Tirendo

Powerful Essays
Open Document
Open Document
1955 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Implementing of a CRM System for Tirendo
Customer Relationship Management:
Implementing a CRM system for Tirendo.

Table of contents

1. Definition of CRM system ----------------------------------------------------------page 3

2.General information------------------------------------------------------------------page 3

3. Integration of CRM systems for Tirendo----------------------------------------page 4

4.Conclusion ------------------------------------------------------------------------------page

5.Bibliography ----------------------------------------------------------------------------page

1.Definition of CRM system

Customer Relationship management systems are based on relationship management and continuous communication with the customer to get feedback, gain knowledge about the customers and segment them. (Lee & Engelman,2012)
In general it is to say that CRM is uniting the potentials of relationship management and information technology (Peelen, Van Montfort, Beltman & Klerkx,2009)It establishes a long-term relationship between buyer and seller. This involves creating a strategy,process and technology so that relationships to customers can be created along the whole purchasing lifecycle. (Lee & Engelman,2012) CRM is the result of the trend that marketing is shifting more and more away from a product oriented view to a consumer oriented one. (Kumar.Sunder &Ranaseshan,2011)
To be in a position to implement a successful CRM system it is essential to fulfill two major points. Firstly, the CRM system must be adopted to the organizational structure and the other way round. (Valentim, Saldanha & Ferasso, 2011) Secondly, make the CRM system available at all touch points with the customers. (Peelen, Van Montfort, Beltman & Klerkx,2009) If the CRM system is implemented correctly it will create long-term relationships, loyalty, trust,



Bibliography: Baksi,A.&Paroda,B. (2012).CRM enviornment: State Bank of India. SCMS Journal of Indian Management. Kumar,V.,Sunder,S.&Ranaseshan,B. (2011). Analyzing the Diffusion of Global Customer Relationship Managment: A cross-Regional Modeling Framework. Journal of International Marketing.19(1) Lee,D.& Engelman, K. (2012). The Impact of Mobile on CPG CRM strategy a Kraft Canada case study. IJMM Canada Issue.7(1) Peelen,E., Van Montfort, K., Beltman, R.& Klerkx,A. (2009) An empirical study into the foundation of CRM success. Journal of Strategic Marketing. 17(6) Valentim,G., Saldanha,J. & Ferasso,M. (2011).Consumer behavior and customer relationship management: Understanding the mind of the consumer as priority in orienting organizational longevity. Asia pacific journal of research in business management. 2(6) http://www.tirendo.de/ueberuns/

You May Also Find These Documents Helpful

  • Good Essays

    CRM at minitrex

    • 598 Words
    • 3 Pages

    For the effective functioning of a CRM, first the organization should understand about their customers and should know their value for the life time. They should also know what their customer’s needs and should develop a strategy to meet those needs. The organization must look after how the information will be saved in the form of data and how it can be used. The stored information can be used for marketing purposes like mail campaigns, sales staff working for selling products, customer service calls etc. CRM links up all those details. Company analysts will look after each aspect and identifies the area that needs better services (Wailgum, 2014).…

    • 598 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Customer relationship management or CRM is not just the application of technology, but is a strategy to learn more about customers' needs and behaviours in order to develop stronger relationships with them. It enables businesses to:…

    • 542 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Mkt 220 Test One Review

    • 2104 Words
    • 9 Pages

    Customer Relationship Marketing (CRM) – using information about customers to create marketing strategies that develop and sustain desirable customer relationships.…

    • 2104 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    1. Introduction Customer relationship marketing (CRM) has become one of the fastest growing practices within business (Raman, Wittmann, & Rauseo, 2006). CRM…

    • 3653 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.…

    • 2922 Words
    • 12 Pages
    Good Essays
  • Powerful Essays

    In 1995, research firm Gartner created the first definition of CRM, “Customer Relationship Management is a business strategy with outcomes that optimize profitability, revenue, and customer satisfaction by organizing around customer segments, fostering customer satisfying behaviors, and implementing customer-centric processes.” (Kyle Lacy, 2013)…

    • 1370 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    crm studies article

    • 8152 Words
    • 39 Pages

    Despite significant interest from both academicians and practitioners, customer relationship management (CRM) remains a huge investment…

    • 8152 Words
    • 39 Pages
    Satisfactory Essays
  • Good Essays

    Related Literature on Crm

    • 553 Words
    • 3 Pages

    According to Gartner Inc., the provider of research and analysis on the global information technology industry, the estimated size of the CRM software market in Europe, the Middle East, and Africa was approximately $2.3 billion in total software revenue in 2006. The forecast indicated that the market will have an annual growth rate of 11.3%, which will result in revenue of approximately $3.9 billion by 2011. Companies based all over the world are developing their own approaches to the CRM business strategy in order to increase their efficiency and effectiveness in operations. With the wide spread of CRM, problems and issues examined in this study are apparently not unique to the U.S.…

    • 553 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    As the customer is the most important part of the business, the CRM is the procedure that…

    • 5452 Words
    • 22 Pages
    Powerful Essays
  • Satisfactory Essays

    Local Marketing

    • 283 Words
    • 2 Pages

    CRM: a basic principle that we have to recognize to customer => not all enterprises are able to do that today => much easier with the Internet…

    • 283 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Bull, C., (2003) ‘Strategic issues in customer relationship management (CRM) implementation’, Business Process Management Journal’, 9, 5, 592-602…

    • 2856 Words
    • 12 Pages
    Best Essays
  • Good Essays

    In the recent years, the developed institutions and corporations with the biggest economic stability are focusing in customers relations management CRM but not all of them succeeded .there are challenges faces it , if we use it not in the proper way . also in special cases implementing CRM will not be the right choice . The propose of this report is define the foundation of CRM , investing in people not technology , the emerging practice , process and discipline . Also answering the question is CRM a successful factor in electronic commerce ECCRM ? . Research methodology is qualitative by reading more about the subject in journals and authorized wed sites.…

    • 2372 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    Crm and Its Affectiveness

    • 23454 Words
    • 94 Pages

    Lombard (2010) noted that organizations implement CRM as a strategic business instrument to assist in attaining various organizational objectives. The use of CRM by organizations for a variation of objectives have been identified as; enabling the marketing department to identifying and targeting the desired customers; manage marketing campaigns with clear goals and objectives; assist the organization to increase sales; generate quality leads for the sales force; managing sales by optimizing information shared across multiple departments in the organization; formation of individual relationships with customers, with an intent of maximizing…

    • 23454 Words
    • 94 Pages
    Powerful Essays
  • Good Essays

    Further to the knowledge and implications that surround a CRM, one of the main problems is that no model exists to guide companies in the implementation of this type of strategy. Each company is different, has its own culture and business processes, etc. Consequently, it is important not to consider CRM as a magical solution that will solve all the company’s problems. On the contrary, it must be studied to know its benefits and impacts for the organization. The implementation of this strategy requires…

    • 4308 Words
    • 18 Pages
    Good Essays
  • Powerful Essays

    using loyalty cards and users of those cards don’t much of time shop at different retailers.…

    • 4066 Words
    • 17 Pages
    Powerful Essays