This report is to inform the CEO of the Walt Disney Company, Robert Iger, that the corporation’s Florida theme parks are creating significant privacy issues with guests. This invasion of privacy stemmed from the new biometric finger scanning system which was implemented in early 2006. This security upgrade caused concern due to the fact that it actually scanned fingerprints, rather than functioning as the old system did by simply reading the measurements of a person’s fingers.
The Walt Disney Company
The Walt Disney Company has always strived to maintain a happy and welcoming atmosphere for its guests. The company prides itself in providing quality entertainment for both children and adults by accommodating guests in any way possible. Over the past couple years the company has implemented a biometric finger scanning system that has become extremely controversial. The system scans guests fingers and records them much like a fingerprint; the data is then stored for 30 days. This system is an obvious invasion of privacy and consequently has led to negative effects such as upset guests. The key to the Walt Disney Company’s success lies in the happy experience that park normally provides, therefore this biometric system needs to be re-evaluated immediately.
1. Announce to all managers and employees that the parks are no longer using the biometric system. Clearly, this system is an invasion of privacy and isn’t necessary to validate guests tickets. There are many other viable options that the Disney theme parks can implement rather than the biometric scanners.
2. Create a press release to announce that the Walt Disney Company will no longer be using the biometric scanners. The company needs to inform the public so they are aware that the system is no longer in use and they will no longer have to get their finger scanned before entering the park. Additionally, the company can post a notice on their website fully... [continues]
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