Implementation Plan Details

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COURSE IMPLEMENTATION PLAN
HANOI (Under Decision No: ........................Date:…………………) Marketing Principles MKT101

Course name: Course code: Level: Implementation period: Spring 2013 Lecturer: Phan Minh Duc E-mail: ducpm@fsb.edu.vn Phone: +84-167-267-9999

1) Main objectives and goals of the course * Upon the completion of the course, students can have a) Knowledge: This course is designed to introduce students to the concepts, analysis, and activities involved in marketing. After taking this class, the students should all be able to: • Demonstrate an understanding of the basic elements of marketing, including customer needs marketing strategy, and the marketing mix. • Demonstrate an understanding of the links between marketing strategy, activities, customers, and long-term profitability of firms. • Demonstrate ability to apply marketing concepts to real-world situations. b) Skills: analytical, research, and presentation skills 2) Course Textbook(s)/ Resources: a) Main books Kotler, Philip and Armstrong, Gary, 2012, Principles of Marketing, 14th Edition, Pearson (Version 1) or Kotler, Philip and Armstrong, Gary, 2009, Principles of Marketing: A global perspective, Pearson. (Version 2) b) Reference books or resources Instructor Manual with CD-ROM

04.02e-BM/DH/HDCV/FU 1/2

1/11

3) Implementation plan in details *

Topics/ Chapters/Unit Chapter 1: Marketing: Creating and Capturing Customer Value

Slot number

Content Syllabus – Introduction of the course objectives, schedule and assessments Chapter 1 – Marketing: Creating and Capturing Customer Value Group task: Case on Marketing changing landscape and Discussion (Case should cover the overall trends of changes in Marketing environment nowadays) Chapter 3 – The Microenvironment and Macroenvionment

Category

Student's task before class

Teacher's Material

Student's task after class

1

Lecture

Textbook

Instructor manual; Teacher's resource

Textbook Discussing & Applying the Concepts

ditto

2

Tutorial

Read the changing landscape section

Instructor manual; Teacher's resource

Reviewing lessons learnt

Chapter 3: Analyzing the Marketing Environment

3

Individual Assignment Guidelines Case Study Presentation Guidelines Group task: Analyzing Marketing environment of a specific company (Some groups can be required to present)

Lecture

Textbook

Instructor manual; Teacher's resource;; Guidelines for Individual Assignment and Case Study Presentation

Textbook Discussing & Applying the Concepts

ditto

4

Tutorial

Review C.3 and its contents

Instructor manual; Teacher's resource

Reviewing lessons learnt

04.02e-BM/DH/HDCV/FU 1/2

2/11

Chapter 4: Managing Marketing Information to Gain Customer Insights

Chapter 4 – Managing Marketing Information to Gain Customer Insights 5,6 Group Presentation: Discuss the Pros and Cons of 4 Contact Methods for Primary Data Collection Group Assignment Guidelines Textbook Lecture

Instructor manual; Teacher's resource; Guidelines for Group Assignment;

Individual Exercise: Use an online tool to design the survey and send to the lecturer by email before the next class.

Chapter 5: Consumer Markets and Consumer Buyer Behavior

7

Chapter 5: Consumer Markets and Consumer Buyer Behavior

Textbook Lecture

Instructor manual; Teacher's resource; Cases(Company Case,Vignette and Real Marketing Case in the Textbook)

Prepare for Case Analysis Assignment (10%) in Session 8,9. Textbook Discussing & Applying the Concepts

ditto

8,9

Group task: Chapter 5 Casestudy presentation

Tutorial

Review the casestudy, discuss carefully and prepare the presentation

Instructor manual; Teacher's resource

Reviewing lessons learnt

Chapter 6: Business Markets and Business Buyer Behavior Chapter 6: Business Markets and Business Buyer Behavior 10 (Quickly run through chapter 6's contents while the format is nearly like the chapter 5's to...
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