Motorola Inc is a global communication leader, powered by, and driving, seamless, mobility. Motorola is revolutionizing broadband, embedded systems and wireless networks – bringing cutting-edge technologies into the everyday life, with style (Motorola, 2008). With their projects of revolutionizing broadband, embedded systems and wireless networks, they are bringing new technologies into everyday life. They are recognized around the world for their policies on environment and safety issues. The Corporate Social Responsibility Report ranked Motorola as sixth, in their corporate in business ethics report. Their customer needs and expectations are seen as opportunities for them to improve their product and give customers what they want.
Motorola has implemented a six-sigma program for them to improve quality. This helped them with the numerous complaints that were received by field sales engineers because of quality defects. In 1986, the six-sigma methodology was used to address quality concerns. This led Motorola to set the goal no more than 3.4 defects per million opportunities. Using Six Sigma, the processes were documented, and measure and analysis systems were installed to continuously improve the process. “The six sigma evolved from its roots as a measure of quality to an overall business improvement methodology and to what it is today at Motorola- the next generation Six Sigma is an overarching high performance system that executes business strategy” (McCarty, 2004). Tom McCarty, senior management has created a balanced scorecard of strategic goals to identify the improvement points that will have the most effect on the organization’s bottom line. Second, customer focus teams are formed and empowered to take action. Third, the team uses an action-learning framework to build their capability and execute the project. Finally, all projects are carefully reviewed in the context of process metrics and business outcome goals (McCarty, 2004).
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