Implement Marketing Strategies

Topics: Marketing, Marketing plan, Strategic management Pages: 5 (991 words) Published: March 31, 2013
BSBMKG514A Implement and monitor marketing activities
[ Revision Number: 1 ]
BSBMKG514A Implement and monitor marketing activities

Modification History
Not applicable.

Unit Descriptor
Unit descriptor| This unit describes the performance outcomes, skills and knowledge required to implement marketing activities described in a marketing plan, to monitor their effectiveness in meeting organisational marketing objectives, and take actions to improve marketing performance.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.|

Application of the Unit
Application of the unit| This unit applies to individuals working in marketing management positions who are responsible for implementing and monitoring organisational marketing strategies. In this role they would usually lead and coordinate a marketing team, implement the marketing plan, monitor the performance of marketing strategies and evaluate their effectiveness. They also involve team members in identifying improvements to marketing strategies and formulating recommendations for future marketing activities.|

Licensing/Regulatory Information
Not applicable.

Prerequisite units| |
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Employability Skills Information
Employability skills| This unit contains employability skills.|

Elements and Performance Criteria Pre-Content
Elements describe the essential outcomes of a unit of competency.| Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide.|

Elements and Performance Criteria
1.Implement marketing strategies and tactics| 1.1.Brief stakeholders who participated in the marketing planning process on their implementation roles and responsibilities 1.2.Identify and brief marketing and non-marketing personnel critical to the success of the marketing plan, on the objectives of the plan, performance measures, and their roles and responsibilities1.3.Prioritise marketing strategies and identify resources for their implementation, in accordance with organisational requirements1.4.Implement communication and team building strategies to ensure that personnel responsible for each element of the marketing mix work together to meet the organisation's marketing objectives1.5.Implement strategies for monitoring marketing activities and analysing marketing performance, in accordance with the marketing plan| 2.Monitor marketing strategies and tactics| 2.1.Monitor and implement promotional activity against communication objectives in the marketing plan2.2.Monitor product, pricing and distribution decisions against organisational policy and the objectives of the marketing plan2.3.Monitor marketing results against targets in the marketing plan2.4.Monitor marketing revenue and costs against budget, and analyse record variations 2.5.Prepare and present marketing reports that indicate ongoing progress towards marketing objectives| 3.Evaluate and improve marketing performance| 3.1.Regularly assess marketing performance against objectives3.2.Identify opportunities for improvement through discussion with customers and personnel responsible for each element of the marketing mix3.3.Change business practices in line with changing customer requirements to maintain business relevance and viability3.4.Document recommendations for improvement in accordance with organisational requirements3.5.Communicate changes to marketing objectives and targets with relevant stakeholders, to facilitate implementation|

Required Skills and Knowledge
This section describes the skills and knowledge required for this unit.| Required skills|...
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