Throughout the world, Marketer and Consumer Buying Behavior (CBB) are changing the face of education. It has been argued that the, if a marketer can identify CBB, he or she will be in better position to target products and services at them. Just as computers are about to replace books (some would argue this has already happened) as our main source of information globally, computers will come to occupy the central position in education once occupied by books. The Internet was initially developed by the US Defense Department and was at one time only popular within the research community. Its ability to share information across organizations and to interact with people at low cost has gradually enticed other sectors to explore its use. Today, the Internet has an impact on every facet of our life including business operation, education, communication, entertainment, social activity, shopping, and so on. Many universities around the world are expanding their investment in information technology (IT), and specifically the Internet, and are actively promoting Internet use. From a student’s perspective, learning using online tools is multidimensional. It may entail a multitude of variables such as prior student knowledge of IT, experience in its usage, perceptions of IT usage, computer competencies, and background demographics.
The Internet is one of the greatest recent advancement in the world of information technology and has become a useful instrument that has fostered the process of making the world a global village. The Internet provides several opportunities for the academia. It is a mechanism for information dissemination and a medium for collaborative interaction between individuals and their computers without regard for geographic limitation of space. The word Internet is derived from two words: “international” and “network”. The Internet therefore can be defined as an international computer network of information available to the public through...
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