Impacts of Culture on International Business

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The aspect of culture in the human society and business has a direct relationship with each other. They both establish interesting conditions when they associate in a common platform which in my view is a good way to get used to challenging moments. In many parts of the world, people adopt different cultures based on their own understanding. There are different ways in which people in different areas respond to certain gestures and signs. Cultural activities are used in almost every aspect of human living and for this matter, in some areas they are a great influence to the businesses. Culture in international business therefore comprises of various practices, cultural influences and different ways in which people think. Some of the factors which influence international businesses based on different cultural practices are, how various people do communicate when making business negotiations, the manner in which they engage in the business and also how they spend their time in business (Nakate S. 2010 Par.1-3). The use of body language explains the mannerism in business which looks at how people use different gestures and the behaviors the gestures reflect to the other partner. A sign to show good will in one country could be mean something very different from that in another. Particularly in business, some of the gestures used by people like laughter or uncomfortable smile, could cost ones business loss of huge amounts of money when may be a deal is broken due to misunderstanding when certain gestures are used to mean some thing else which to them is positive and to the other partner could be irritating. Shaking of head to some people means that they are listening but to others, it is a sign of disagreeing with some statements, so in case of business transaction such events could lead to misunderstanding (Wade J 2004 Pg.39-40). Communication is also another factor that could affect business due to differences in how various people communicate. In various parts...
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