Impact of E-Commerce in Starbucks

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IMPACT OF E-COMMERCE

ON

STARBUCKS

Table of Contents

DATE IV1
TASK 1 - ORGANISATION3
INTRODUCTION3
STARBUCK S INTERNAL BUSINESS FUNCTIONS4
STAKEHOLDER RELATIONSHIPS6
TASK 2 – IMPACT OF E-COMMERCE10
INTRODUCTION10
BUSINESS IMPACT OF E COMMERCE ON STARBUCKS10
IMPACT ON SOCIETY11
CONCLUSION13
REFERENCE LIST14

Task 1 - Organisation

Introduction
By definition an organization is a group of people who have come together socially to achieve a common goal on a continuing basis as set out in a mission statement. All organisations consist of some form of management structure which determines their business functions.

Functional areas of a business refer to the activities that employee or group of employees (department) of an organisation engage in order to efficiently satisfy the dictates of the objectives. Depending on an organisations’ size, many activities can be carried out by one person in the case of a small enterprise or divided among a large group of people which is largely the requirement for large organisations.

This task will be evaluating ‘Starbucks Coffee’ as the chosen organisation for this report, identifying its business aims, functions and relationship with stakeholders, consumers, government. It will examine the various global business functions used by Starbucks to meet its organisational goals and objectives.

STARBUCKS COFFEE COMPANY
Starbucks is a private sector organisation in the speciality coffee industry. Being private it means the organisation is not state controlled and its activities are profit driven by its owners, i.e. the directors, boards and other management structures built by starbucks to ensure its survivability and effectiveness as a brand. Their mission statement is ‘to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time’.

By examination of this statement we can identify that the company organizational culture will promotes an ‘experience’. This means they want to affect what their consumers see, taste and feel. Also they make to make the experience different at every visit. This gives us an insight in the internal structures they have adopted and the functions that are carried out on a daily basis.

Corporate Objectives:
All coffee must meet Starbucks standards of high quality •We plan to increase our farmer loan guarantees to £12 million by 2015 and provide farmers with incentives to reduce the environmental impact of coffee production. •It's our goal for all of our coffee to be grown under the highest standards of quality, using ethical sourcing practices. Our coffee buyers personally travel to coffee farms in Latin America, Africa and Asia to select the highest quality Arabica beans. Once these quality beans arrive at our roasting plants, Starbucks experts bring out the balance and rich flavour of the beans through the signature Starbucks Roast™

Starbuck s internal business functions
Management Information System: a management information system is a computer system designed to aid managers in the planning and direction of the business and operations and the generation of reports and the provision of company data. Starbucks MIS system is built on the IRIS application which stands for Intelligent Restaurant Information System. This MIS system provides two basic functional categories which are; •Point of sale system and,

Manager work station module.

Point of sale – is used to perform cash register functions on the till. It provides transaction information to the shift managers, assistant mangers and other middle level management staff.

Manager work stations – are used to manage cash operations in all the stores (per store). They provide and hold information about inventories and stock for that particular store. They monitor the till systems and perform bank transaction functions.

Intranet – there is an employee intranet system, which is a corporate version of the...
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