Preview

Impact of E-Commerce in Starbucks

Best Essays
Open Document
Open Document
4681 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Impact of E-Commerce in Starbucks
IMPACT OF E-COMMERCE

ON

STARBUCKS

Table of Contents

DATE IV 1
TASK 1 - ORGANISATION 3
INTRODUCTION 3
STARBUCK S INTERNAL BUSINESS FUNCTIONS 4
STAKEHOLDER RELATIONSHIPS 6
TASK 2 – IMPACT OF E-COMMERCE 10
INTRODUCTION 10
BUSINESS IMPACT OF E COMMERCE ON STARBUCKS 10
IMPACT ON SOCIETY 11
CONCLUSION 13
REFERENCE LIST 14

Task 1 - Organisation

Introduction
By definition an organization is a group of people who have come together socially to achieve a common goal on a continuing basis as set out in a mission statement. All organisations consist of some form of management structure which determines their business functions.

Functional areas of a business refer to the activities that employee or group of employees (department) of an organisation engage in order to efficiently satisfy the dictates of the objectives. Depending on an organisations’ size, many activities can be carried out by one person in the case of a small enterprise or divided among a large group of people which is largely the requirement for large organisations.

This task will be evaluating ‘Starbucks Coffee’ as the chosen organisation for this report, identifying its business aims, functions and relationship with stakeholders, consumers, government. It will examine the various global business functions used by Starbucks to meet its organisational goals and objectives.

STARBUCKS COFFEE COMPANY
Starbucks is a private sector organisation in the speciality coffee industry. Being private it means the organisation is not state controlled and its activities are profit driven by its owners, i.e. the directors, boards and other management structures built by starbucks to ensure its survivability and effectiveness as a brand. Their mission statement is ‘to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time’.

By examination of this statement we can identify that the company organizational culture will promotes an

You May Also Find These Documents Helpful

  • Good Essays

    Functional area is a person, area or department which carries out a particular business function, for example, Administration, Customer Service, Distribution, Finance, Human Resources, ICT, Marketing, Sales, Production or Research and development. The main purpose of having functional areas in business is ensuring that all important activities are carried out efficiently and accurately. This is important if the business wants to achieve its aims and objectives; specific areas will be responsible for supporting specific types of aims and objectives, for example, sales and marketing will be involved in developing new markets or increasing sales, finance would be monitoring and keeping costs low to improve profitability.…

    • 1541 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Organisational Behaviour

    • 4218 Words
    • 17 Pages

    An organisation is defined as a clearly bounded group (or groups) of people interacting together to achieve a particular goal in a formally structured and co-coordinated way.…

    • 4218 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Starbucks is the world’s most successful transnational coffeehouse. Established in 1971, Starbuck’s overwhelming success has led it to operate more than 17,000 stores, recording 2011 revenues of $17 billion at approximately a 15% profit margin. This case report will explore what has allowed Starbucks to dominate the coffeehouse market and the opportunities and threats for future operation.…

    • 1034 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Organizing the Enterprise

    • 937 Words
    • 4 Pages

    An organization is a group of two or more persons who work together to attain a common set of goals.…

    • 937 Words
    • 4 Pages
    Satisfactory Essays
  • Best Essays

    Starbucks the known name in the world of coffee business had started off with little company which now has transformed in a successful corporation. This brand has gained remarkable success over period of time and has proved itself as a reputable coffee provider in term of taste and quality. The major contribution in this success was their aggressive expansions strategies. These strategies have enabled them to develop a dense chain of stores not only in America but all over the world. Their strategic approach towards the business has enabled them to gain value of $12 billion in 2008 from $2.9 billion in 1998 (Higbee, Liaw, Ting, Tjho, ton, 2008).…

    • 4211 Words
    • 17 Pages
    Best Essays
  • Good Essays

    In my opinion, an organization is basically members of a working group that are structured and allocated various tasks with the aim of achieving a common goal.…

    • 4765 Words
    • 20 Pages
    Good Essays
  • Powerful Essays

    Analyzing Organization

    • 3184 Words
    • 10 Pages

    An organization or company can be defined as the developed social elements by the humans in order to serve some kind of purpose. Generally the organization is consisting of an individual or a group of people purposely systemized or organized to achieve a common and an overall goal or set of goals. Usually organizations range in size from one person to thousands. Almost every organization has a structure of management that regulates relationships between the members and different activities and authority , responsibilities and assigning role to carry out different tasks within and outside of organization.…

    • 3184 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Starbucks retains their brand competence by controlling all the process of production by themselves which starts from growing the coffee plant, selecting the coffee nut, roasting the nut, grinding the nut until mixing with ingredients and become a cup of coffee and also have selling coffee by their own shop.…

    • 711 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Culture and Starbucks

    • 1411 Words
    • 6 Pages

    Starbucks' global corporate goal is to become the leasing coffee seller and brand in each of its expansion targets. They aim to do this through their finest quality coffee and other products, and by means of their…

    • 1411 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    With its green logo, a “twin-tailed mermaid”, Starbucks is an international coffee and the largest coffeehouse company in the world. More than 15,000 stores in 50 countries sell Starbucks coffee to their customers every day. The enterprise began coffee business in Seattle, Washington, in 1971. In 1982, Howard Schultz joined the company. After a trip to Milan, Italy, he advised that the company should sell coffee and espresso drinks to create “community gathering places”. The idea was not accepted until 1987, when Schultz successfully took over coffee house and served more than million customers every day. Their coffee stores provided different kinds of coffee and used the best quality coffee beans to cook for their customers. The stores also offered delicious pastries and fresh food. Therefore, customers could order a cup of coffee and pastries and enjoyed wonderful time in the store. Customers really liked this kind of feeling, so drinking coffee in the Starbucks became fashion…

    • 10758 Words
    • 44 Pages
    Powerful Essays
  • Good Essays

    Starbucks Ltd.

    • 2467 Words
    • 10 Pages

    The business strategy of Starbucks ' is identical to the corporate level strategy since the company is a single business company, focusing on only coffee-related products and retail stores.…

    • 2467 Words
    • 10 Pages
    Good Essays
  • Best Essays

    Starbucks is undoubtedly an international brand. The history of coffee traces back to Ethiopia, Africa, India, Arabia, and Europe, and has been traded abroad since the 11th century. Understanding the demand and widespread market for coffee, Starbucks has triumphantly capitalized both the domestic market, and the varied international markets as well. Possessing about 6,500 retail sites worldwide, Starbucks’ net is spread across thirty countries and has been found as one of the most recognized brands all over the globe in equality to McDonalds and Toyota. This organization’s ability to build an international brand has been unprecedented- particularly since it represents a specialty beverage chain and the menu is relatively small. Starbucks has more than 1,000 retail locations in the Asia-Pacific area, and over a hundred in Europe, Middle East, and Africa. This paper will outline on a high-level the international business practices of Starbucks Corporation, and identify both learnings and successes the company has picked up along the way to becoming a world-wide, globally recognized brand.…

    • 2214 Words
    • 9 Pages
    Best Essays
  • Best Essays

    Everyday, people in the world go to Starbucks’s coffee shop to take their cup of coffee. Despite the overpriced a cup of coffee, people still enjoy their coffee every day across the world. Simply, Starbucks offered the unique space and taste for consumers with a professional assists from their helpful employees in any problem or trouble in a friendly way. People believe in Starbucks for what it represents symbol that comes with the quality of each product they serve. Although, there are numerous competitors which they are similar to Starbucks’s business, its strategy and structure bring to it the success and eventually it becomes the good model to follow, due to its national and global success.…

    • 1841 Words
    • 8 Pages
    Best Essays
  • Powerful Essays

    Starbucks Financial Analysis

    • 9343 Words
    • 38 Pages

    overall position. The researcher will examine the business structure of Starbucks and the future implications of its current business strategies. By examining the strategic imperatives such as how to expand abroad and understanding the international context, the researcher will determine strong and weak business strategies of the company. Starbucks has overcome organizational and managerial implications that will serve as a strong model for international businesses. The researcher will then give strategy and implementation recommendations on how Starbucks can grow as an international business.…

    • 9343 Words
    • 38 Pages
    Powerful Essays
  • Powerful Essays

    Starbucks Strategic Plan

    • 5186 Words
    • 25 Pages

    Starbucks Corporation (Starbucks) is a publically traded company on the NASDAQ and the number one specialty coffee retailer in the world, (Hoovers - Starbucks, 2011). Since 1971, Starbucks has been roasting the highest quality Arabica coffee in the world. Globally, the company has a wide range of branded consumer products…

    • 5186 Words
    • 25 Pages
    Powerful Essays