Many will say advancement in communications is a blessing because it allows for us to connect with families and friends from afar, enables us to express ourselves in many ways, provides a medium for meeting new people with similar interests, and increases our productivity. However, advocates will argue that advancement in communications contributes to violence and chaos. In this blog, we will examine the effects of advancement in communication technology at the societal, cultural, economic, and political levels while illustrating both sides of the coin.
Impacts on Society
By now, many people around the world are more and more familiar with the social-networking website such as Facebook, Twitter ,MySpace, YouTube. These technological services not only serve for daily personal social usage but also demonstrate the ways that they can assist in international business and management. According to Jody Nimetz, author of Marketing Jive, there are five major uses for businesses and social media: to create brand awareness, as an online reputation management tool, for recruiting, to learn about new technologies and competitors, and as a lead gen tool to intercept potential prospects. One example of social networking being used for business purposes is LinkedIn.com, which aims to interconnect professionals. LinkedIn has over 40 million users in over 200 countries. Another is the use of physical spaces available to members of a social network such as Hub Culture, an invitation only social network for entrepreneurs, and other business influentials, with Pavilions in major cities such as London, UK. Having a physical presence allows members to network in the real world, as well as the virtual, adding extra business value.
You May Also Find These Documents Helpful
-
Social media marketing has become exceedingly popular among business of all sizes. So many people use social networks every day. Marketing for business can get very expensive. With social networking, businesses can promote their products and build their fan base. A business can use Facebook or Twitter to alert customers on sales and specials. Social networking was originally set up to interact with family, friends, and colleagues. Now businesses use social media marketing to keep current customers as well as get potential customers. Most businesses consider social networks as a marketing opportunity. Social media marketing is quickly gaining popularity. Facebook has more than three hundred million members worldwide. Twitter logs about fifty-million tweets per day. Businesses use this to their advantage.…
- 5709 Words
- 23 Pages
Powerful Essays -
Modern communications and technology have fostered globalization, pulling people into greater culture. And economic interaction with others.…
- 1428 Words
- 6 Pages
Powerful Essays -
Facebook, Myspace, and Linkedin are three social media platforms with which many internet users are familiar with. The creation of these platforms has resulted in the formation of online communities where individuals can share information about themselves with other members. The use of these sites allow people to stay in connected to friends and family members, meet new people, and update information about themselves to share with others. These sites can also be used to post photos, upload videos, and link to other sites. Businesses have also found the advantages of using social media networks like Facebook, Myspace, and Linkedin. These sites give businesses the ability to advertise products and services in a manner that allows information to be easily searched, shared, and promoted. Organizations can also benefit through the use of social media platforms like Facebook, Myspace, and Linkedin. These sites help organizations promote their cause, fund raise, and inform individuals.…
- 828 Words
- 4 Pages
Good Essays -
▪ Letters - The majority of letters sent in Public services will be formal. The language of formal letters is straight to the point and is often numbered. Semi formal letters may be sent when communicating person to person for example thanking someone for hospitality shown. Writing a letter is vital especially if a record has to be kept…
- 499 Words
- 2 Pages
Satisfactory Essays -
Today’s world portrays vast communication and exchange across geographical borders, due to centuries of technological innovations causing places to “move” closer together. People can themselves physically move around the planet far quicker, by means of modern transport innovations. People can also communicate across ever increasing distances, due to modern media and ICT innovations.…
- 2061 Words
- 9 Pages
Powerful Essays -
The use of social networking in the success of business is immense. Social networking is beneficial to businesses in many ways. There are many social networking websites that help businesses get their name out there. Social networking websites allow business to get people to notice who they are. Social networking even allows businesses to sell their product online and make their business worldwide. Social networking allows employers to connect with their…
- 565 Words
- 2 Pages
Satisfactory Essays -
In this day and age that we live in, technology is becoming an essential part of our daily lives. The twenty-first century, largely dubbed as the “Age of Technology” and also the “Era of Globalization,” has brought on the feasibility of an interconnected world. Globalization is considered to be the unavoidable wave of the future. A few texts from Kwame Anthony Appiah, Marshall Poe, and Thomas L. Friedman further elaborate on a few important aspects of globalization. Technology, a major part of globalization, has allowed humans to create the Internet, bringing along many benefits and drawbacks to our society on a social and global level.…
- 1359 Words
- 6 Pages
Good Essays -
Social networks have emerged as one of the most significant and innovative invention of the last decade that have erupted the whole world and led the new generation in a new direction. The online social networking has enhanced the communication system and made it more flexible, easier and comfortable to use. This new technology has been serving the world in multiple ways and has created new opportunities for young people to initiate small startups, provoked multinationals and local firms to utilize this medium as a source of promotion and multiple other benefits besides enhancing communication. The way online social networking sites are being utilized is quite clear, but the objectives of every person are different. However, this new technology has transformed many things but has some adverse effects as well.…
- 1370 Words
- 4 Pages
Powerful Essays -
Social networking has swept across the globe becoming not just part of our personal and work lives, but consuming our entire existence. There are benefits of social networking in the workplace that brings vast amounts of information and people together. One such benefit is recruiting for new employees. Very large corporations are starting to use social media tools, for instance LinkedIn, to troll online for potential job candidates. LinkedIn, has over 6 million followers, which has created a social networking Rolodex for potential employees. One manager handling staffing for Starbucks swears by LinkedIn and claims to have hired several people recently as a result of her social networking (King, 2006).…
- 3244 Words
- 13 Pages
Best Essays -
Globalization has impacted the post-modern era drastically introducing an irreversible era of vanishing borders and technological expansion, governments from developed and developing nations, MNE’s, and MNC’s are simultaneously pushing for an internationally driven free market; facilitated by unhindered supply & demand along with libertarian trade principles. This has opened new doorways and opportunities unfathomable just decades before; organizational cultures, workforce structure, and business entrepreneurial motivations are entering undiscovered territory. Dramatic advances in communications technology; the Internet, smartphones, and wireless technology; has greatly contributed to this. Government policy in many of the developed countries are allowing and looking favorably at diversifying their population pool which then trickles down into labor availability. Many developing nations themselves are entering higher spheres of influence; hence the formation of the G20. This simply reinforces the fact that growing economies are attracting diverse ethnicities and are becoming lenient with their administrative foreign policies. In theory, these integrative global economic, social, and political changes sound as though humanity is unifying in a way never seen in history. Things in theory however, are not always practical and applicable to the day to day practices needed to achieve a diverse and unified global environment. This leads to the idea of intercultural communication; a crucial…
- 2781 Words
- 9 Pages
Best Essays -
Over the past five years, use of social media has seen tremendous growth; not just in usage by the average consumer, but also by businesses that are chasing these consumers. In order to take advantage of the potential benefits, businesses must first understand the history of social networking, who the users are (through statistical analysis and business intelligence), the marketing and information management of this platform including CRM (customer relationship management), what potential legal and ethical issues might arise (and how to manage them), where social networking is heading in the future, and finally; whether it is an appropriate fit from a business perspective to invest time and money into social networking. The term “social media” is used to describe the websites and applications used for social networking (Oxford, n.d.). Thus, the terms “social media” and “social networking” are not identical, but they share sufficient similarities to be used interchangeably throughout the following paragraphs.…
- 4991 Words
- 20 Pages
Powerful Essays -
Social media is defined as: the “websites and other online means of communication that are used to share information and develop social and professional contacts” (Dictionary.com). Social media enables companies to have a more personal relationship with current and future customers. Companies are also able to broadcast promotions and push new products, while instantly receiving feedback from customers. Social media is used to monitor the consumer community for marketing research and also provides easily accessible customer service information and immediate selling opportunities. Common media sites that are available for global advertising and communication are: Facebook with 1.06 billion monthly users, LinkedIn with 200 million users, Twitter with 500 million users and YouTube with 1 billion users and over 4 billion views per day (Digital Marketing).…
- 1999 Words
- 8 Pages
Best Essays -
Modern communication is connects us to the entire world quite literally. In today's world, I can speak to someone in Japan and Australia simultaneously. With the invention of the Internet, including Facebook and Instant Messaging, and cell phones there are very few reasons for being out of touch. Modern technology has made staying in touch easier than ever, but the tradition of personalized contact has gone by the wayside.…
- 517 Words
- 3 Pages
Satisfactory Essays -
Firstly, Improvements in technology has made communications among people in different locations faster and more convenient. People across the globe can communicate with tools such as telephone, electronic mail, fax and video conferencing. Satellite technology has enabled messages to be transmitted from one location and received in another part of the world almost simultaneously. Similarly, optical fiber systems have very large carrying capacity and transmit information at very high speed. The Internet has greatly transformed the way one communicates, conducts business, obtain information and purchases goods and services. It has enabled consumers to gather information on new products and places. Hence, it is a significant driving force of globalization.…
- 849 Words
- 3 Pages
Good Essays -
Communication: the act of exchanging information. It may appear to be a simple definition. However, when one thinks about the core meaning of the word communication and how people may communicate, it becomes quite complex. Especially in today’s age with so much technology and internet taking over the way today’s society communicates. The ability to communicate is deemed as the most compelling quality human beings possess. Not only is communication the way people ensure understanding and provide knowledge of information, but it is the way in which people connect with one another. Many scholars believe there are many benefits to technology taking over the present generation. Because of technology, the amounts of communication people are exposed to create a higher level of knowledge and learning today. As a society, we have all come to understand communication and accept how technology has radically helped to develop the way information is transmitted. However, technology has its limits on communication as well. Technology over recent generations has caused the people of societies to connect less physically and emotionally; causing people to be socially awkward. To fully reap an understanding of communication we must first look at the primary means people used to communicate.…
- 1833 Words
- 5 Pages
Better Essays