Impact of Technology on Businesses
Every functioning business in the world today uses some sort of technology in order to help them accomplish their goals. Before the age of technology, it was much harder for businesses to thrive because it was harder for them to advertise to their customers, communicate with their business partners, store information, and much more. Today businesses have all those things, and it has never been easier to start up a business, maintain it, and have your business prosper because technology is there to help. Technological advancements have made positive impacts in the business world in ways such as computers, transportation development, and smart phones. Computers and the Internet have helped businesses thrive more and more through out the years. They have done this in many ways, including making it easier to communicate through Emails, storing information without breaking a sweat, allowing businesses the opportunity to have a online store, and making it easier to start up a business successfully by researching your market needs and identifying your consumers. A research done by the Radicati Group said that “there are over three billion active Emails in the world today, and there is projected to be over 4 billion e-mails by 2014.” (Radicati, Sara. "Email Statistics Report.") This means that more and more people in our world today are becoming tech-savvy, which is good for businesses all across the globe. A countless amount of businesses today use Email as a form of communication between them and their business partners, their own business employees and their customers. Firms Email their customers to keep in touch with them, and remind them that they value their customers. Businesses also Email their customers to inform them of sales, special deals, and new products. Emails also help businesses by helping them communicate to their employees and their business partners. Businesses use Emails to communicate almost all of the time, they use Email for their everyday communication of business goals and even for times of crisis. Another study from the Radicati Group said that there are about 294 billion Emails sent per day, and that a majority of those Emails are sent by businesses. (Radicati, Sara. "Email Statistics Report.") Email is a very reliable and speedy form of communication that is used by businesses and without it businesses wouldn’t be the same. Another use for computers that has had a significant impact on businesses in today’s world is digital storage. Businesses are able to store information such as their customer’s information, financial data, and future business plans. An article from Marketingzone.com said “most important part of marketing is collecting and saving customer information.” ("How to Collect and Save Customer Information | MarketingZone.") A customer’s information includes things such as phone numbers, home addresses, and Emails. The reason this information about the businesses’ customers is so important is because it is essential to keep a customer’s interest in the company. With phone numbers, the firm is able to call or text their customers and advertise or let them know of a special sale. Storing a customer’s home address is a very significant way for businesses to advertise because it helps enable a way to advertise through mail. Advertising through mail is extremely effective because it makes it so the customer can have a physical relationship with the advertisement, the customer has to pick up the mail and look through it, therefore, the firm makes sure that they are seeing the information given in the advertisement. Having a customer’s Email address is important because it helps the business communicate with their customers while allowing them to do more such as sending links with more information or links to the businesses website. The Internet has allowed many businesses to create their own personalized website and online store. These websites are extremely...
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