Impact of Social Networking Sites on the Youth of India

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IMPACT OF SOCIAL NETWORKING SITES(SNS) ON THE YOUTH OF INDIA : A BIRD’S EYE VIEW. Ruchi Sachdev
College of Management Studies Kanpur (UP) India

Abstract-This paper is focused to find out the answer whether

the social networking sites are boon or bane for today’s society.No doubt these SNS provides employment ,marketing ,personal growth ,sharing of information but the most prevalent danger through often involves online predators or individuals. These SNS has great impact on youth of India. One can easily see the entry gate of these social networking sites but it is unable to find exit for these SNS. One side these sites provide to communicate with our dear ones on the other side it creates platform for many cyber crimes. Everyone should be understood that The SNS is a “child of” computing “by computing” but” for the society “. So we focused on the fact that how SNS are implementing and used in an effective manner that is also beneficial for Indian society and what are the role of Indian youth .In this paper we focused on the positive as well as negative impact of these social networking sites on the Indian youth and what are the ethical responsibilities of the users of these sites. Keywords-IEEE standards ,internet,WI-FI, elecommunication, , online ownership, online credibility. SNS(Social networking sites)

are connected, both in their leisure time, and at work. There are various factors which have prompted us to consider the implications of these technologies for policy-making. One of these is the willingness of users to embrace SNS as a means of communication and social networking in everyday life. The increasing dependence on technology for basic communication also highlights the importance of analyzing how SNS are affecting daily processes. Sites like Face book, Friend ster and LinkedIn are influencing the way users establish, maintain and cultivate a range of social relationships, from close friendships to casual acquaintances.

II CHARACTERISTICS OF SOCIAL NETWORKING SITES
The basic characteristics of social networking sites can be explained with the help of following table-1 FEATURES Presentation of oneself DESCRIPTION The basic level of entry in most SNS is the setting up of a 'profile': a personalized page developed by the user in which he/she presents him/herself to peers, through text, photos music and videos amongst others Functionalities. SNS allow users to mobilize and organize their social contacts and profiles in the way they want other members to see them.

I INTRODUCTTON
Social networking phenomenon has emerged over the past ten years. In that time, social networking sites (SNS) have grown from a niche to a mass online activity, in which tens of millions of internet users are engaged, both in their leisure time, and at work. However, there has been very little research on the socio-economic impact of these sites in the Indian context. In this paper we focused on the impact of these social networking sites on the youth of India in both positive as well as negative phase. Social networking is a phenomenon which has existed since society began. Human beings have always sought to live in social environments. The proliferation of social networking sites (SNS) and their pervasion in everyday practices is affecting how modern Indian youth societies manage their social networks. To a significant extent, SNS have shifted social networking to the Internet. In less than five years, these sites have grown from a niche online activity into a phenomenon through which tens of millions of internet users

Externalization of data

The externalization of networks is possibly one of the first times online users have been able to view their own online social networks, and share them with friends and the general public. Some SNS also support applications which allow users to describe the relation between themselves and other members. Though notions of virtual communities have existed since the beginning of...
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