This paper will discuss the five environmental factors that influence global and domestic marketing decisions that organizations must make. The five environmental factors are social, economic, technological, competitive, and regulatory.…
2.1 Contemporary changes that occur within the macro and micro environment heavily influences marketing decisions. Using the case study illustrate this. (Outcome2.1)…
Management is faced with many decisions when considering the environmental factors that affect marketing. This includes global economic interdependence, demographics, cultural differences, social responsibility, ethics, and technology. It is imperative for a company to understand how these factors can greatly affect the outcome of a company’s marketing plan.…
When marketing their products on the market businesses have to be careful, they must ensure that they are following all of the laws and regulations which have been set up by various governments so that their marketing activities are not stopped. In this report I will describe some of the limitations and constraints which have been put on marketing activities by various authorities.…
There are 3 types of government that affect the country and these are Local, National Government and International Government (e.g. European Union). The political party’s decision will affect large numbers of people and businesses. The decisions can be either positive or negative. For a business, a positive one could be an exemption from paying taxes, so increase their profit. An example of a negative one would be an increase of taxes which would mean the company’s profit would suffer. * Political stability…
Dealing with government regulation in business is an integral part of a manager's responsibilities. Recognizing what actions might violate particular consumer protection regulations is crucial to protecting the company and to insuring its profitable operation. Government regulation is found every day in the operation of businesses large and small, and once understood, it allows managers to make good decisions regarding business practices. When you have completed this topic, you will be able to:…
It is important for companies to follow government policies and global organisation systems, such as World Health Organization, while they make marketing plans. Governments, especially in the developed countries, consider ecological environment and…
principles of a legally astute marketing manager in weighing day to day decisions in today’s…
It is a fact that the political influence can affect virtually every business industry in the world. One of the significant reasons of this affect is enormous influence on the regulation of businesses in the marketing industry.…
There are a number of factors can affect the macroeconomic environment in the example above. The first factor is political and legal environment which means marketing decisions are strongly affected by laws, government agencies and pressure group in society. In the news, Optus has been brought before the court for trial and put the penalty because the advertising is not true with reality. It posed no real benefit to customers. The second factor is the technological environment, which includes forces that affect new technologies; improved technology will become trends and ever-increasing development of electronic media devices. Taking advantage of the development of technology, Optus has used many different ways to promote their products to clients. The advertising of…
These changes can be the political, legal, and the social factors with the business environment and the country.…
For the organisation to achieve its purpose is to recruit members of staff, product design, transport of goods, and promotion of products of the organisation. The different types of influence of legal environments are providing framework for business, protecting consumers and employees and ensuring fair and honest trading.…
Businesses need to make sure that their marketing activities are within the law. The European Union has made the consumer protection act so much stronger over the years. The businesses must be able to keep up with the constant changes with the law and landmark just in case the activities they are currently doing are now illegal.…
For this task I will be talking about the how different legal policies can cause problems for different companies and make them have to do things in different ways as to what they would have originally liked to.…
Cultural and political forces influence international marketing activity. Discuss the impact of these forces and illustrate your answers with examples.…