Impact of Persuasive Advertisements on Consumer Buying Behavior Towards Health Related Products.

Topics: Marketing, Advertising, Persuasion Pages: 5 (1303 words) Published: February 11, 2013
Research Title:|  |
 Impact of persuasive advertisements on consumer buying behavior towards health related products.| Introduction:|   |
This thesis is about the study of consumer buying behavior towards health related product and their perceptions after watching advertisements and then make their decisions whether to purchase the product or not. This will help to find out the most important factors which can affect the buying behavior of the consumer while purchasing and on the other hand it will help the marketer to improve their marketing methods as well.It will facilitate marketer to analyze the perception and buying behavior of the consumer’s for the advertisements of health related products. As consumer always show extra care before buying the products which are related to their health because sometimes side effects comes from those product or may be they hit directly to their health. So, advertisement must convey the proper and accurate information to create the relationship with the customers. In this 20th century it becomes very difficult and impossible to convey or advertise the product without using the advertisements. Consumer can use different channels & websites without any difficulty to get information and make their decisions to buy the products. Consumer always wanted to know what they are using before buying they made some perceptions which you can say post purchase behavior of the consumers. Marketers must have to produce reliable products. Sometimes sellers highlight and making false praise about product characteristics and does not expose real information. They pretend to sell the best quality and reliable products but they don’t fulfill those requirements (Chakraborty, & Harbaugh, 2012).Persuasive advertisements also effect the human behavior. As they see many persuasive messages in one day through T.V commercials, billboards and also by using internet. So, a single positive and valuable advertisement can lead the advertisers to retain consumers and build long term relationship as well (Klucharev, Smidts, & Ferna’ndez, 2008).Marketers use different kinds of ways to persuade and one of the most important tool to persuade is advertisements. They persuade the consumers buying behavior by celebrity endorsement to choose and purchase the product. In past few years celebrity endorsement creating a big impact on consumers mind to buy products. Celebrities can make positive and good image for the branded products. They also help to build the image of the brand (Agarwal, Kumar, & Kumar, 2012).The rapid increasing need of internet increased the online buying. Now consumer can purchase the products online where ever they live. They have easy access to the internet. The most advance and innovative electronic tool is make life more comfortable. They can simply purchase or order the products online. (Salehi, 2012).Youngsters asked to suggest their behavior after watching anti smoking ads and they showed negative response for the advertisements of harmful products. By these ads youth is getting addiction for these products which will leads them to suffer from diseases. This research also proposes to show how awareness can be created for the control of anti smoking habits. It also tells hoe youngsters suffers and give some moral examples to reduce the use of these kinds of products as well which creates unfavorable impact on youth (Pechmann, & Reibling, 2006).Advertisements helps to select the decision of the experts and get their opinions too. Without awareness or getting proper & adequate information a message can not be delivered effectively. The attitude for a product can easily be altered by giving awareness of the product with the help of a persuasive message (Russo, & Chaxel, 2010).It creates the understanding that whether the websites are really persuading the consumers or not? Comprehension can be increase or improve in...
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