Impact of Nafta

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CUSTOMER PERCEPTION OF THE IMPORTANCE OF VALUE ADDED SERVICES PROVIDER BY THE VARIOUS MOBILE PHONE OPERATORS IN THE CONTEXT OF BANGLADESH.

by

Faisal Rezwan
ID: 0220227

An Internship Report Presented in Partial Fulfillment
of the Requirements for the Degree
Bachelor of Business Administration

INDEPENDENT UNIVERSITY, BANGLADESH
September, 2007

CUSTOMER PERCEPTION OF THE IMPORTANCE OF VALUE ADDED SERVICES PROVIDER BY THE VARIOUS MOBILE PHONE OPERATORS IN THE CONTEXT OF BANGLADESH.

CUSTOMER PERCEPTION OF THE IMPORTANCE OF VALUE ADDED SERVICES PROVIDER BY THE VARIOUS MOBILE PHONE OPERATORS IN THE CONTEXT OF IN BANGLADESH.

by

Faisal Rezwan
ID: 0220227

has been approved
September, 2007

Mr. Rumman Hassan
Lecturer
School of business
INDEPENDENT UNIVERSITY, BANGLADESH
September 13, 2007
To
Mr. Rumman Hassan
Lecture, School of Business
Independent University, Bangladesh
Subject: Submission of Internship Report
Dear Sir,
It is a great pleasure for me to submit the report on “The customer perception of the importance of value added services provided by the various mobile phone operators in the context of Bangladesh.” I found this study to be useful and practical where the intent was to incorporate the Knowledge gathered throughout the period of my graduation. The intriguing part was the data collection period where I came to learn different type of Value Added Services. I tried to the maximum competence to meet all the dimensions required from this report. However some of the aspects are unintentionally overlooked. It is hoped that you would ignore any discrepancies considering my limitations. This report has enlarged my level of knowledge and I truly realize the importance of working with this assignment. Any sort of clarifications needed regarding this report will be met right away. Sincerely Yours,

Faisal Rezwan
ID# 0220227

Acknowledgement
In the preparation and finish this internship report, I acknowledge the support and assistance given by a number of people and institution. I am most grateful to the Grameenphone Regulatory and Corporate Affairs department to give me the opportunity to complete my internship in their organization. I would like to express my gratitude to my Supervisor at IUB Mr. Rumman Hassan for providing me detailed feedback and advice on this report. He always gave me his suggestions in making this study as flawless as possible. I also want to give my special thanks to Kazi Md. Saiful Alam, A.T.M.Monirul Islam, and others from Regulatory and Corporate Affairs department. Also to Grameenphone for provides all the supports in the organization. Special thanks go to the respondents, who spared their time generously, and took the trouble of answering a detail Questionnaire and helped me to complete my study. I also like to thank my family and friend for giving me continues support and suggestions. And never the less above all my heartiest thanks goes to all mighty Allah without his help I would not be here.

Table of Content
Subject Page No Executive Summary………………………………………………………...01 - 02 1. Introduction…………………………………………………………... 02 1. Purpose of the study…………………………………………..02 - 03 2. Limitations of the Study……………………………………… 03 3. Research Timeline…………………………………………… 03 2. Literature Review..................................................................................04 - 07 3.0 Common VAS of Different Operator………………………………... 08 3.1 SMS (Short Message Service)………………………………..08 - 09 3.2 Friends & Family…………………………………………….. 09 3.3...
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