PROPOSED REASEARCH PROJECT
A STUDY OF THE EFFECT OF MODES OF COMMUNICATION ON PERFORMANCE IN THE BANKING INDUSTRY USING STANDARD CHARTERED BANK AS CASE STUDY. INTRODUCTION
Background to the study.
Although the content of corporate communications within the organization has remained fairly constant through the years, technology has improved the way management and employees keep in touch with each other. Almost all companies of any size have some regular method of keeping in touch with employees through bulletin boards, newsletters, or magazines. Larger, more technically proficient and geographically dispersed companies may also use corporate-produced television shows or copy-only messages transmitted by closed circuit television. Some companies distribute electronic mail newsletters or messages, which can be instantly transmitted and placed in all the computers wired into the company's network. Bulletin boards are the oldest form of corporate communications. In the early days of businesses, bulletin boards were frequently the only communication that management might have with employees. Today, bulletin boards are not always found in businesses. Some companies use them for nothing more important than posting legal requirements such as wage and hour rates. Other companies try to make bulletin boards a force for employee recognition and information. The challenge all companies have with bulletin boards is that they fade in the consciousness of employees who get used to seeing them every day. Unless the boards' information is changed regularly and presented in an attractive way, employees can ignore it. Newsletters and magazines try to address the inability of management to speak to each employee. Written communication explains management policies, announces new products, answers questions, and provides each employee with a reminder of what the company is all about. The downside of written communication is that it is a slow and cumbersome process. In other cases, the editorial content of such newsletters might not be aligned with any corporate objectives, and thereby may convey confused or irrelevant messages. The latest and fastest growing method of corporate communications is e-mail. E-mail is instantaneous and is available to anyone with a computer terminal. Some banks even encourage their computer-literate customers to e-mail comments and complaints directly to the people at the top. The downside, of course, is that e-mail, particularly in group distributions, can be misused for personal or trivial matters, tying up network resources and causing employees to ignore messages that aren't personally directed to them. Memos and reports are the life blood of many banks. They frequently are the only way some business gets done. Bureaucratic language, pompous phrasing, technical jargon, departmental protection, and incorrect conclusions all contribute to unclear communication within the bank. One management book author estimates that up to 70 percent of business communications between managers misses the mark. Informal methods of communication, such as rumors and the company "grapevine," can be out of the company's control. The grapevine is a bottom-up form of communication, in which employees try to understand what is happening around them when there is no official word from management. When management is silent, employees fill the void with verbal guesses about what is happening. Other modern modes of communication include video conferencing and the use of social media tools like chatting tools, twitter, skype etc.
Statement of the problem
So many problems arise in the communication process which tends to hinder organizations from effectively communicating with its employees. These problems include and are not limited to the following; • Choosing the right mode of communicating information • Content of the information
• Choosing the right recipient
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