Preview

Impact of Internet & Online Community Networking Application (Web 2.0 Internet Technology) Based on Budget Hotel in Klang Valley.

Powerful Essays
Open Document
Open Document
5558 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Impact of Internet & Online Community Networking Application (Web 2.0 Internet Technology) Based on Budget Hotel in Klang Valley.
Abstract

Impact of Internet & Online Community Networking Application (Web 2.0 internet Technology) based on Budget Hotel in Klang Valley.

Web 2.0 internet Technology allows users to interact and cooperate with each other in a social media dialogue as creators of user-generated content in a virtual community. There are various Community Networking Application platforms provided by the social media networks such as Facebook, LinkedIn, YouTube and Twitter to the marketing of products and services for the hospitality industry. Social network offers media technologies that can enable online functionality and monitoring perspectives wherein the data gathered can be used to improve their services for customer satisfaction. The hospitality industry can market themselves in social media and networking thus it can be use social media to engage customers and clients in dialogue and recognize their needs & wants. Through these networking sites, hospitality industry Web 2.0 internet Technology allows users to interact and cooperate with each other in a social media dialogue as creators of user-generated content in a virtual community. There are various Community Networking Application platforms provided by the social media networks such as Facebook, LinkedIn, YouTube and Twitter to the marketing of products and services for the hospitality industry. Social network offers media technologies that can enable online functionality and monitoring perspectives wherein the data gathered can be used to improve their services for customer satisfaction. The hospitality industry can market themselves in social media and networking thus it can be use social media to engage customers and clients in dialogue and recognize their needs & wants. Through these networking sites, hospitality industry could interact with new & loyal guests before, during, and after of the guest staying experience. Social media is relatively new and the advantages are abundance such as it is affordable (no



References: 2. Laudon, K.C. and Traver, G.C. (2007). E-commerce. Pearson-Prentice Hall. New Jersey. 3. O’Connor, P., Höpken, W. & Gretzel, U. 2008, Tourism in OECD countries 2008: Trends and policies, information and communication technologies in tourism 2008, OECD, Innsbruck. 4. Mowat, B. (2010). Social media: Is it a friend, or foe? Canadian Travel Press, 42(26), 8-22. 7. Key differences between Web 1.0 and Web 2.0 by Graham Cormode and Balachander Krishnamurthy(2008) 8 9. O 'Neill , N. (2010, May 17). Facebook prepares to announce 500 million users. 10. Burson-Marsteller. (2010, February 02). Burson-Marsteller fortune global 100 social media study. Retrieved from http://www.bursonmarsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Lists/Posts/Post.aspx?ID=160 11 14. Buhalis, D. & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet-The state of e-Tourism research. Tourism Management 29(4): 609-623 15 16. Jennifer Van Grove (May 24, 2010) How Hospitality Companies are Using Social Media for Real Results 17 18. Brito, M. (2010, April 15). 5 Twitter tips for building your business. 19. Shipley, R M. (2010, February 10). The Secrets of YouTube marketing reveal ----------------------- [pic] Frequency and volume of social media participation adapted from Burson- Marsteller Fortune Global 100 Social Media Study, 2010.

You May Also Find These Documents Helpful