Impact of Internet on Marketing Research

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Marketing research has been around for a very long time. It comes in many different forms and has been used in different ways throughout the years, but is really meant for one thing. It helps to increase the profitability of your marketing efforts through testing and fact finding. Up until a few years ago this research has all been done in the same basic fashion, but the Internet has changed a lot of things. What has been the impact of Internet on marketing research? The Internet has brought millions of people from all walks of life together within reach of any marketer. By doing this it has provided a brand new platform on which to test out new and existing products and services. People have taken advantage of this, not only for the speed in which things can be tested but because of the diversity in which they can be tested. Something else was born out of all of this marketing research online, the affiliate marketer. It is impossible for any one business online to cover all of his bases. There are just far too many variables involved for them to be able to reach all of the people that are in their target market. That is why many of them have turned to using affiliate marketing business promotion on the Internet (online). By doing so they are reaching an even wider market that still is targeted for their particular product or service. Even though they are paying a high commission to their affiliates, they can still retain the customer and make all of the profit on any back end products that they may offer. The Internet has certainly changed the way that many people do business. It all comes down to marketing research, however, and now the speed at which it can be done. As the Internet continues to evolve we will see even more changes in the way that research is being accomplished and it promises to help us all in our marketing efforts.
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