Impact of Internet Marketing on Business

Topics: Marketing, Customer relationship management, British H class submarine Pages: 2 (414 words) Published: May 26, 2013
Research Plan

1. Topic
Impact of Internet Marketing on Business

2. Objectives
The objectives of Internet marketing on business are consists of some parts. First is to help to gain a deeper understanding of the internet marketing on business in country where internet is getting more popular and more necessary. Second is to help to know how to create the internet users for the local profit organizations. And finally, I aim to consider the role of the internet marketing on business for local firms. With this focus the value proposition of the Internet is not limited to profitable transactions. Partially it might be rather sufficient to raise awareness for new product launches or to support offline events with additional Internet activities.

3. Research model
Internet Marketing Capabilities
* awareness (H1)
* create desire/ attraction (H2)
* motivate transaction (H3)

Business Performance
Market Orientation
(H7)

Internet Marketing Influence Within a Company
- Company establishment (H4)
- Generic products or competitive markets (H5)
- Build brand image (H6)

4. Hypothesis
H1: The business value of awareness reaches from raising interest for products and services to support offline sales activities which leads the influence of internet marketing within a company H2: The business value of the create desire/ attraction is mainly to convince potential or existing customers, partners or multipliers of favorable product or services attributes which leads the influence of internet marketing within a company H3: The business value of the motivate transaction covers many aspects from generating revenues, enhancing the margin or enforcing customer relationship management which leads the influence of internet marketing within a company H4: Company establishment leads a company to find its market orientation H5: Generic products or competitive markets lead a company to find its market orientation H6: Build brand image leads a company to...
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