INTERNET MARKETING AND ITS IMPACT GLOBALLY BOTH POSITIVELY AND NEGATIVELY. INTRODUCTION.
Internet marketing. Refers to advertising and marketing efforts that uses the web and emails to drive direct sale via commerce. 14 years ago J. A. Quelch and L. R. Klein described in their article The Internet and internal marketing, (Quelch and Klein, 1996) how the development of the internet could affect global markets, new products development, market research process and other aspects of international marketing. However both the pace of internet development have exceeded expectations, in fact the internet have influenced the entire supply chain, new virtual communities were establish changing the way companies and distribution aspects. New pricing and value adding models transformed the traditional approach to the revenue model. This report will examine the impact of the internet development on internal marketing; the focus of the research is on two aspects of marketing; marketing research and promotion.
The Positive impacts of internet marketing globally.
New opportunities for global marketing; Development of internet has opened up new opportunities for international marketers in many areas such as new innovative products development, reaching greater number of potential clients, creating new value to consumers. Online advertising is an advantage because it reaches to thousands of consumers at a fraction of the cost, according to (Lee & carter, 2009); by 2012 over 1.7 million people all over world will use the internet at least once per month. Internet is a rich source of valuable data for marketers most of which can be collected effortlessly by consumer online browsing patterns. Through online advertising international marketers can reach the consumers at a price significantly lower than printed media or TV, also online advertisement and promotion are accessible for a longer period of time compared to advertising through traditional...
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