AND RECOMMENDATION OF FUTURE INFRASTRUCTURE
IN THE THEME PARK INDUSTRY:
A CASE STUDY OF
OCEAN PARK HONG KONG VS. HONG KONG DISNEYLAND
Submitted : 11 May 2009
Prepared by: Hwee Chin, Choo (Student No: 00105164)
Chun Cheung, Cheng (Student No: 0050098707)
Word Count: 3,518 words
2/F 102 Austin Road
KOWLOON HONG KONG
17 April 2009
CEO, Mr. Tom Mehrmann
Ocean Park Hong Kong
ABERDEEN HONG KONG
Dear Mr. Mehrmann
Further to your request of 27 March, I hereby attach our report analyzing the potential application of information systems aligning to your Master Redevelopment Plan (MRP). The report provides a detailed analysis of your current application of information system in the major divisions, as well as an explicit examination of daily operations of your competitors.
Our investigations suggest that your aspiration in launching new attractions over eight phases between now and its completion in 2012/13, when the Park’s attractions will double in number from the current 35 to over 70 suggest the need for a leading edge technology to adherent your legacy system and gradually eliminate the redundant system in order to progress with your fast-paced development of the Park.
We have proposed a number of ways to add value to the edutainment, long learning and conservation, at the same time achieving highest standards of safety, animal care, products and guest service, as well as to strengthen customer intimacy in creating more immersive guests experience, in order to sustain and standout in the dynamic and competitive environment and to take Ocean Park to a new level as the next generation world-class theme park.
Thank you for affording us the opportunity to work with you and your people in this project.
We will be glad to discuss any questions you may have at our next meeting.
TABLE OF CONTENTS
Page EXECUTIVE SUMMARY3
TABLE OF CONTENTS4
2. Strategic role of information systems
2.1 Strategies and strategic role of information systems in Ocean Park5 2.2 Strategies and strategic role of information systems in Hong Kong Disneyland6 3. Support for organization, management and business processes 3.1 Support for organization, management and business processes in Ocean Park6 3.2 Support for organization, management and business processes in Hong Kong Disneyland7 4. Ethical and social issues
4.1 Issue related to staff8
4.2 Issue related to customer9
5. Current and future IT infrastructure
5.1 Current infrastructure9
5.2 Recommendation for future infrastructure9
5.2.1 Database Management Systems (DBMS)9
5.2.2 MAXIMO Asset Management10
5.2.3 Building Management System (BMS)10
5.2.4 Human Resource Information System (HRIS)10
5.2.5 Record Retention System11
5.2.6 Enterprise Resource Planning Systems (ERP)11
5.2.7 Supply Chain Management Systems (SCM)11
5.2.8 Customer Relationship Management Systems (CRM)12 5.2.9 Knowledge Management Systems (KMS) 12 5.2.10 RFID technology, Wireless Sensor and Global Positioning System (GPS) 12 6.Conclusions and recommendations
6.1 Conclusions of findings13
6.2 Recommendations 13
LIST OF REFERENCES 14
Appendix 1 15
Ocean Park Hong Kong (website: http://www.oceanpark.com.hk/) is a marine-based theme park with a heritage of delivering family fun and fond memories. Since its opening in January 1977 as a non-profit organization,...