AND RECOMMENDATION OF FUTURE INFRASTRUCTURE
IN THE THEME PARK INDUSTRY:
A CASE STUDY OF
OCEAN PARK HONG KONG VS. HONG KONG DISNEYLAND
Submitted : 11 May 2009
Prepared by : Hwee Chin, Choo (Student No: 00105164)
jacqchoo@ymail.com
Chun Cheung, Cheng (Student No: 0050098707)
artery@mysinamail.com
Word Count : 3,518 words
JA Consultants
2/F 102 Austin Road
KOWLOON HONG KONG
17 April 2009
CEO, Mr. Tom Mehrmann
Ocean Park Hong Kong
ABERDEEN HONG KONG
Dear Mr. Mehrmann
Further to your request of 27 March, I hereby attach our report analyzing the potential application of information systems aligning to your Master Redevelopment Plan (MRP).
The report provides a detailed analysis of your current application of information system in the major divisions, as well as an explicit examination of daily operations of your competitors.
Our investigations suggest that your aspiration in launching new attractions over eight phases between now and its completion in 2012/13, when the Park’s attractions will double in number from the current 35 to over 70 suggest the need for a leading edge technology to adherent your legacy system and gradually eliminate the redundant system in order to progress with your fast-paced development of the Park.
We have proposed a number of ways to add value to the edutainment, long learning and conservation, at the same time achieving highest standards of safety, animal care, products and guest service, as well as to strengthen customer intimacy in creating more immersive guests experience, in order to sustain and standout in the dynamic and competitive environment and to take Ocean Park to a new level as the next generation world-class theme park.
Thank you for affording us the opportunity to work with you and your people in this project.
We will be glad to discuss any questions you may have at our next... [continues]
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