Impact of Google-Apple Competition to Smartphones Users in Indonesia

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Research Paper:
MM BINUS Program
The Economic of Competition

written by
M. Grady Richata

Table of Contents

Executive Summary2
Chapter I Introduction3
1.1 The Overview of Apple Inc.3
1.2 The Overview of Google Inc.4
1.3 The Global Competition of Apple and Google5

Chapter IIApproach and Methodology7

Chapter IIIData Collection Technique8

Chapter IVAnalysis9
1
2
3
4
5.1 Smartphones in Indonesia9
5.2 Competition of Apple-Google in Indonesia10
5.3 Impact of Apple-Google Competition to Indonesian Smartphone Users12

Chapter VFindings and Conclusions15
Chapter VILimitation of The Research16

Chapter VIReferences17

Executive Summary

In less than one decade, the IT business has spread on the worldwide mainstream demand. Handsets, multimedia platforms, internet take in average more than 2 hours per day per customer in western countries. In this new business consisting in providing both hardware and contents for customers communications, searchs and leisures, new names such as Facebook, Amazon, eBay, Skype, Yahoo or Google have occured. These new companies challenge already existing firms such as Microsoft, IBM, HP or Apple. The innovation and research have given the birth of the smartphones, on of the most desired technology device at present.

Various smart phone brands eye Indonesia as a potential market in Southeast Asia with its huge telecommunication devices penetration. Both Google and Apple has identified themselves as the most leading smartphone services and contents provider, with their uniques products and appliations. .This paper will discuss the impact competition of IT key players, specifically Google and Apple, to the most smartphone users in Indonesia.

Chapter I
Introduction

The IT market for consumers can be structured in two main segments respectively hardwares and contents. These recent easy interactions between all the IT tools accelerate the technological and behavior current convergence.

A smartphone is a mobile phone that offers more advanced computing ability and connectivity than a contemporary feature phone. A smartphone allows the user to run and multitask applications that are native to the underlying hardware. Smartphones run complete operating system software providing a platform for application developers. Thus, they combine the functions of a camera phone and a personal digital assistant (PDA).

According to a study by ComScore, over 45.5 million people in the United States owned smartphones in 2010 out of 234 million total subscribers. Despite the large increase in smartphone sales in the last few years, smartphone shipments only make up 20% of total handset shipments, as of the first half of 2010. In March 2011 Berg Insight reported data that showed global smartphone shipments increased 74% from 2009 to 2010.

According to Gartner in their report dated November 2010, total smartphone sales doubled in one year and now smartphones represent 19.3 percent of total mobile phone sales.1 Over late 2009 and 2010 Android's smartphone market share increased very rapidly. According to an Olswang report in early 2011, smartphones are experiencing accelerating rates of adoption: 22% of consumers already have a smartphone, with this percentage rising to 31% amongst 24-35 year olds.

1.1 Overview of Apple Inc.

Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad, the Safari internet browser; and iOS, a mobile operating system. As of May 2010[update], Apple is one of the largest companies in the world and the most valuable technology company in the world, having surpassed...
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