Impact of Global Marketing Environment and Strategies in Bp Retail Servicess in

CONTENTS

1) BACKGROUND OF THE COMPANY...................................................2
1.1) SITUATION ANALYSIS..........................................................................2
2) MACRO ENVIRONMENT- EXTERNAL ANALYSIS.........................3
2.1) PESTEL.....................................................................................................3
3) MICRO ENVIRONMENT- EXTERNAL ENVIRONMENT................6
3.1) PORTER’S 5 FORCES.............................................................................6
4) MARKET SEGMENTATION..................................................................10
5) INTERNAL AUDIT...................................................................................13
5.1) RESOURCES AUDIT..............................................................................13
5.2) DIFFERENTIATION AND CAPABILITIES.......................................14
6) SWOT ANALYSIS.....................................................................................15
7) MARKETING PLAN.................................................................................16
7.1) COMPANY’S OBJECTIVES...................................................................16
7.2) STRATEGIES............................................................................................16
7.3 MARKETING MIX.....................................................................................17
8) BUDGET BREAKDOWN..........................................................................18
9) APPENDIX...................................................................................................19
9.1) AN OFF MATRIX......................................................................................19
9.2) PRODUCT LIFE CYCLE..........................................................................20
9.3) IMPLEMENTATION PLAN.....................................................................20
10)... [continues]

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