Preview

Impact of Electronic Word of Mouth

Powerful Essays
Open Document
Open Document
8550 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Impact of Electronic Word of Mouth
UNLV Theses/Dissertations/Professional Papers/Capstones

4-1-2011

How User-Generated Review Websites Impact a Hotel’s RevPar
Milan Patel
University of Nevada, Las Vegas

Follow this and additional works at: http://digitalscholarship.unlv.edu/thesesdissertations Part of the E-Commerce Commons, Hospitality Administration and Management Commons, and the Technology and Innovation Commons Repository Citation
Patel, Milan, "How User-Generated Review Websites Impact a Hotel’s RevPar" (2011). UNLV Theses/Dissertations/Professional Papers/Capstones. Paper 1066.

This Professional Paper is brought to you for free and open access by Digital Scholarship@UNLV. It has been accepted for inclusion in UNLV Theses/ Dissertations/Professional Papers/Capstones by an authorized administrator of Digital Scholarship@UNLV. For more information, please contact marianne.buehler@unlv.edu.

HOW USER-GENERATED REVIEW WEBSITES IMPACT A HOTEL’S REVPAR

1

How User-Generated Review Websites Impact a Hotel’s RevPar

By

Milan Patel

Bachelor of Science University of Nevada, Las Vegas 2011

A professional paper submitted in partial fulfillment of the requirements for the

Master of Hospitality Administration William F. Harrah College of Hotel Administration

Graduate College University of Nevada, Las Vegas

HOW USER-GENERATED REVIEW WEBSITES IMPACT A HOTEL’S REVPAR May 2011

2

ABSTRACT How User-Generated Review Websites Impact a Hotel’s Revenue

By Milan Patel

Dr. Mehmet Erdem, Committee Chair Associate Professor of Hotel Management University of Nevada, Las Vegas

This is a professional paper which explores the correlation between user-generated reviews on TripAdvisor.com and how a hotels’ TripAdvisor Popularity Index ranking affects a hotels’ RevPar. The study surveyed nine hotels in Dallas, TX, three hotels in the four star level, three hotels in the three star level, and three hotels at the two and one half star level. The study focus’s on the
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Peaceful Rest Motor Lodge
    • 1890 Words
    • 5 Pages

    Peaceful Rest Motor Lodge

    Hayes, D. (2005). Pearson - Hotel Operations Management, 2/E - David K. Hayes & Jack D. Ninemeier (Vol. 2E): Prentice Hall.…

    • 1890 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Think-Pair-Share Research Paper
    • 4541 Words
    • 19 Pages

    Think-Pair-Share Research Paper

    This Student Paper is brought to you for free and open access by the Honors College at ScholarWorks@BGSU. It has been accepted for inclusion in…

    • 4541 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Peaceful Rest Motor Lodge Edit
    • 1760 Words
    • 5 Pages

    Peaceful Rest Motor Lodge Edit

    The current culture of the motel is not customer-centric, resulting in few online reviews and low occupancy rates. According to Anderson, there are an increasing number of customers that utilize online reviews before making a purchase. Furthermore, he found that there was a positive relationship between the cumulative impact of user reviews and the overall hotel performance (2012). Gustavo (2013) suggests that online review sites such as TripAdvisor can be a “strategic tool in the relationship with the consumer by ensuring a privileged and efficient means of communication and information management.” Although customers generally leave positive reviews for Peaceful Rest Motor Lodge, there are not enough. This may deter potential customers from booking a room.…

    • 1760 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Unit 12 P4
    • 572 Words
    • 3 Pages

    Unit 12 P4

    It is important that customers realise that not all of the reviews may be accurate online and there is no method of preventing people of writing fake reviews – for example the hotel manager, their friends and family may be asked to write positive reviews. This may affect the overall rating of the hotel, which can be misconstrued as having negative reviews. Also, customers have to remember that all reviews are only people’s opinions and that there may be instances where complaints have been made in some situations that others find not to be a problem. This is something that could affect the…

    • 572 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    miss
    • 284 Words
    • 2 Pages

    miss

    This research has established that online reviews have a significant impact on the catering industry, more particularly, on Chinese restaurants. Online Reviews can influence the way in which the Managers of the restaurants implement marketing strategies for the benefit of their businesses. Online reviews not only affect customers’ behaviours, but can also be used as a management tool to monitor staffs’ performance. Moreover, negative word of mouth can present opportunities for businesses to improve processes that may be identified as counterproductive.…

    • 284 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Final
    • 57372 Words
    • 230 Pages

    Final

    This Thesis is brought to you for free and open access by the Open Dissertations and Theses at DigitalCommons@McMaster. It has been accepted for inclusion in Open Access Dissertations and Theses by an authorized administrator of DigitalCommons@McMaster. For more information, please contact scom@mcmaster.ca.…

    • 57372 Words
    • 230 Pages
    Best Essays
    Read More
  • Good Essays

    Tripadvisor Influence Consumers Decision Making
    • 64 Words
    • 1 Page

    Tripadvisor Influence Consumers Decision Making

    This thesis would be centered in analyzing how online word-of-mouth has progressively developed and has been able to influence consumers’ decisions when booking an international hotel for their holidays/vacations; how much users rely and trust such means and perceive their usefulness.…

    • 64 Words
    • 1 Page
    Good Essays
    Read More
  • Powerful Essays

    Late Adulthood
    • 8842 Words
    • 36 Pages

    Late Adulthood

    This Dissertation is brought to you for free and open access by the Graduate College at Digital Repository @ Iowa State University. It has been accepted for inclusion in Graduate Theses and Dissertations by an authorized administrator of Digital Repository @ Iowa State University. For more information, please contact hinefuku@iastate.edu.…

    • 8842 Words
    • 36 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Workplace Violence
    • 10366 Words
    • 42 Pages

    Workplace Violence

    This Capstone is brought to you for free and open access by Digital Scholarship@UNLV. It has been accepted for inclusion in UNLV Theses/ Dissertations/Professional Papers/Capstones by an authorized administrator of Digital Scholarship@UNLV. For more information, please contact marianne.buehler@unlv.edu.…

    • 10366 Words
    • 42 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    How Men And Women Differ: Gender Differences In Communication Styles
    • 15591 Words
    • 63 Pages

    How Men And Women Differ: Gender Differences In Communication Styles

    This Open Access Senior Thesis is brought to you by Scholarship@Claremont. It has been accepted for inclusion in this collection by an authorized…

    • 15591 Words
    • 63 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Article Critique “Social Networking as a Marketing Tool: the Case of a Small Australian Company
    • 1471 Words
    • 6 Pages

    Article Critique “Social Networking as a Marketing Tool: the Case of a Small Australian Company

    The Journal covers different subjects including hospitality industry, international internet marketing, tourism, tourism industry, Web 2.0, social networking sites and user-generated content. The well structured research finding paper starts off with an introduction, continues with a literature review, results, a discussion, theoretical and future research implications, and last but not least references. The paper is useful source material for today’s modern lifestyle as it adds to the limited knowledge in the use of social networking sites as tourism marketing to reach a broad span of people and how businesses may be able to use this in their advantage. The research illustrates difficulties, realities, and potential benefits of social networking sites as a marketing tool for a small company…

    • 1471 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Patient Satisfaction
    • 392 Words
    • 2 Pages

    Patient Satisfaction

    This Report is brought to you for free and open access by the Graduate Studies, School of at DigitalCommons@USU. It has been accepted for inclusion in All Graduate Reports and Creative Projects by an authorized administrator of DigitalCommons@USU. For more information, please contact digitalcommons@usu.edu.…

    • 392 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Social Media Technology
    • 3427 Words
    • 14 Pages

    Social Media Technology

    Boz, M., & Unal, D. (2011). Successful Promotion Strategy in Destination Tourism Marketing Through Social Media; Queensland, Australia Case. Regional Science Conference with International Participation , 467-472.…

    • 3427 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Boosting Hotel Sales With Social Media Analysis
    • 1963 Words
    • 8 Pages

    Boosting Hotel Sales With Social Media Analysis

    It is not very easy to increase sales solely on replying to a couple of posts from the guests. Though that can be a great way to communicate with guests, there are more factors to look at when trying to increase sales (Bodenlos, 2013). According to Murphy, (2013) each social media network should be treated uniquely, as each has strengths and weaknesses that hoteliers should consider. Murphy also states that it is crucial to know which channels are best for customer communication, brand exposure, customer retention, loyalty and which would be better for search engine optimization, driving traffic to your website and direct selling. Generating more leads and increasing sales requires an exhaustive approach…

    • 1963 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    The Top 4 Challenges Facing Hospitality Today
    • 1165 Words
    • 5 Pages

    The Top 4 Challenges Facing Hospitality Today

    How to implement and integrate new customer engagement channels, notably Social Media with contact centers for optimum efficiency? The Hotel’s reputation is created in the digital space by reviewers and Guests. Monitoring and careful intervention must be a priority for Hotels in 2011 and beyond. In this document we look at what other industries are doing and gain insight.…

    • 1165 Words
    • 5 Pages
    Good Essays
    Read More

Related Topics