Presented To: - PROF. GAYATRI BHOIR
S.Y.BMS GROUP DIV. A PATKAR COLLEGE
This report on ‘Impact of Advertising’ is prepared in fulfillment of presentation in the International Marketing subject.
We present this report to Prof. Gayatri Bhoir who has helped us in understanding this subject through a practical approach. She has guided us through the preparation of this project and for this we are grateful to her. We have prepared this report after a thorough research and analysis of the topic. We would like to thank all those who helped us make this project report worthwhile.
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Ibhrahim Khan Devashree Korlekar Prabhawati Kuckian Siddhraj Masali Shailesh Maurya
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INDEX Sr. Topic No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 International Marketing: A global marketplace Advertising and its milestones Advertising plan Consumer and Market analysis Marketing Plan Advertising communication system Media strategy & tactics International Advertising concept Brand ambassadors Impact of advertising on sales: Hero Honda Agencies Fact file Advertising expenditure Top 10 advertising companies Factors affecting advertising Pg. No. 4 5 7 8 9 10 11 12 14 18 19 20 21 22 23
International Marketing: A Global Marketplace
Trade is increasingly global in scope today. There are several reasons for this. One significant reason is technological—because of improved transportation and communication opportunities today, trade is now more practical. Thus, consumers and businesses now have access to the very best products from many different countries. Increasingly rapid technology lifecycles also increases the competition among countries as to who can produce the newest in technology. In part to accommodate these realities, countries in the last several decades have taken increasing steps to promote global trade through...