In India newspapers have a vital role to play and an important duty to perform, both as 'vox populi' (voice of the people) and as builder of public opinion. In this sense, it is the 'people's university'—book, pulpit, platform, forum, theatre and counselor, all in one. There is no interest—literary, social, political, religious, commercial, economic, scientific, technological, agricultural, mechanical, cultural, histrionic and so on and so forth—which is not covered "by the newspaper. There, a vast majority of the people in this country are still illiterate or at least unenlightened, even among the literate persons, about two-thirds do not read newspaper regularly. The Indian masses lack intellectual capacity and comprehension required in reading a newspaper. Approximately 17 percent of people read newspapers and out these dot even half of the people read editorials, comments or serious initial articles. The rest content themselves by reading the headlines or the topical news.
Young men read sports news and film reviews, the businessmen confine themselves to market reports about shares, stocks and the prices of gold, silver and essential commodities. Only old, retired people pour over the newspaper from end to end, and that too because they have... [continues]
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