Imc Ad Campaign (Presentation)

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IMC Ad Campaign

May 10th 2012

Wise Travel ®
Mission:
To offer senior citizens a comfortable and enjoyable way of
travelling
Reason:
Increasing elder population that also are living longer
Emotion:
Make the pension worth living for! It should feel like a privilege to be “old”

Target
WHO?
female and male senior citizens (55+)

WHERE?
USA, Canada, Australia, New Zealand

WHY US?
  Senior adapted flights with comfortable seating and space
  Assistance from door 2 door when traveling (pick-up, drop off, “caddy” etc.)
  Stress-free-non-complicated traveling
  Different packages and deals that can be customized after need and desire
  Special service at travel agency
  Medical Service 24/7
  No high cost

Reach out… How? Where?
  Posters, Online, Travel Agencies, Travel Magazines,
Newspaper.
  Transportation (Bus, Tram), malls, pharmacy, bingo
hall, casino, book clubs, pet-shop, etc…
Collaboration with airlines:
  Air New Zealand
  United Airlines (U.S)
  Qantas (Aus.)
  Air Canada

Creative Process
Technics:
Step 1

Step 2

Step 3

•  Brainstorming

•  Mind Map

•  Sketches

•  Acronym
•  635 – 3p 3I 5m

Final Result
Two Ad Campaigns

Step 2 – Mind map
Relax

Living as residents

Goal

Religion

Adventure Tourism
Recreational
Didactic

Biodramina

Dictionary

Sea

Transport

Air

Footwear
Camera
Car

Earth

Bus

Guide

Drug Kit

Motorbike

Shelter

Party Clothes
Sunglasses

Viajes

Train

Things you take
DNI/Passport
Map

Hostel
Gastronomy

Accommodation

Routes
Hotel

Sofing

Things to do
Sunbathe

Destination
Mountain

Monuments

Local Markets

Farmhouse

Interior

Beach

Sport

Step 2 – Mind map
Childwood
Heritage
Belongings

Raising children
Lifelong friends

War

Stories

Family

Experiences

Wisdom

Sentimental

Jobs

Trips

Senior People
Heart

Health
Comfort

Special Diet
Drugs
Rest

TV
Dances

Retired
Entertainment

Tension

IMSERSO

Recipes

Pets
Gossip
Shows

Cook

Bingo
Lottery

Free Spirit (Campaign 1)

Sketches
Final Result

Sketch 1
Inspiration: playful irony

Sketch 2

Inspiration: Romantic and fun

Sketch 3
Inspiration: Play with thought/
words.

Ad Suggestion

Celebrity (Campaign 2)
Sketches
Final Result
Suggestions

Sketch 1
Inspiration: Sean Connery/
Cinema / Luxury / Classy

Ad Suggestion 2

Sketch 2
Inspiration: Harrison Ford /
Cinema / Adventure

Ad Suggestion 3

Other Celebrity Suggestions

THANK YOU!!!

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