Imapct of Slobalisation on Indian Culture

Only available on StudyMode
  • Download(s) : 58
  • Published : August 21, 2010
Open Document
Text Preview
IMPACT OF GLOBALIZATION ON CULTURE

An importance feature of globalization is the interchange of ideas as symbolized by the internet. The concern involves the clash of cultures and the spread of materialistic values. The internet allows any person to access and wonder into the Hollywood library and no one is there to stop, control or direct you. This has enormous influence on hoe people think, act or behave. The values that this entertainment industries reflects often promote materialism, violence and immorality. Hence, this paper examines the concept of globalization and culture as well as the various aspects of Nigerian culture. It also examines the impact of globalization on culture. Effort is made on the ways Nigerian culture can be protected from extinction as a result of forces of globalization, which is currently exerting influence among Nigerian youths. INTRODUCTION:

Technology now created the possibility and even the likelihood of global culture. The fax machine, satellite and cable T.V have swept away the national cultural boundaries. Duru-Ford, (2002), opines that global entertainment companies shape understanding and dreams of ordinaries citizens wherever they live. The local culture are inevitably falling victim to global ‘’consumer’’ culture. For instance, English Language, as observe by Tukus-Dubrow (2002), is gradually but steadily eradicating the local dialect while consumer values according to Duru-Ford (2002), are overwhelming people’s sense of community and social solidarity.

For instance, globalization has increasingly knitted together the world created unity out of great diversity. Jeans (2002), noted that Coca Cola, Disney and McDonald symbolize the process along with Sony. Shell oil and IBM to influence global consumer’s taste. There are known and consumed all over the world. In addition, they are powerful companies that drive globalization forward, creating new laws, new business process, new ways to eat and drink, new hopes and dreams.

Fridah (2002), observes that there are optimists and pessimists, who have contradicting views. She states that optimists look forward to global village linked altogether by internet, and benefiting from over-increasing material well being. On the other hand are pessimists see a frightful corporate tyranny destroying the environment and culture, and sweeping away all that is healthy and meaningful for human existence. Probably this is why Willien (2002), predicts deterritorialization which he describes or calls the end of geography and the end of sovereignty. This paper therefore examine the concept of globalization and culture as well as the impact of globalization on the culture.

THE CONCEPT OF GLOBALIZATION.
Globalization has become one of the most popular buzzword of our time frequently used by people. Globalization is the increasing interaction of national economy with that of the First World, which ultimately aims at creating a state of frictionless capitalism. According to Orunmoluyi (2002) it is a process of creating a global market in which increasingly all nations are forced to participate. The process of globalisation entails that there is interconnection of sovereign nations through trade and capital flows; harmonization of economy rules that govern relationship among these sovereign nation; creating structures to support and facilitate interdependent and creating a global market place.

From the culture point of view, David (2002), state that globalization is the process of harminizing different culture and beliefs. Castells (1997), state that globalization is the process that eroding differences in culture and producing a seamless global system of culture and economic values. The harmonization, according to Awake (2002), his achieved to due to advancement in communication and countries are increasingly being forced to participate. Therefore, globalization can be viewed as a process of shifting autonomous economies into a global market. In other...
tracking img