Analyzing the Power and the Impact of Images
Assignment: In a text based, thesis driven essay, develop a detailed explanation of the relationship between image and reality, and analyze the significance of your findings. To develop your discussion, consider the psychological and/or emotional appeals behind the images presented by the media, and the intended impact thereof. Further, juxtapose what these images convey, the stereotypes and/or the promises they make, with reality, to expose the differences therein, and analyze the plausible effects that this disparity produces. Develop the significance of your response and bolster and substantiate your ideas and your analysis by utilizing relevant material presented by the editors John Mauk and John Metz in Chapter Six of The Composition of Everyday Life: A Guide to Writing, and, draw from the following essays:
Elizabeth Thoman’s “Rise of the Image Culture: Re-Imagining the American Dream” (172-175) Cameron Johnson’s “The Mighty Image” (177-180)
Jamie Bentley’s “American Consumerism” (345-347)
Michael Moore’s “Why Doesn’t GM Sell Crack?” (410-411) Jean Kilbourne’s “Addiction as a Relationship” (558-565) J. Francis Davis’ “The Power of Images: Creating the Myths of Our Time” (568-571) Theresa Cherry’s “Beware of Drug Sales” and Cherry’s letter (577-579)
Know that you do not have to use all of the readings. I have attempted to provide you with material that will enable you to cover the various components of the assignment, for example, how advertising works, complete with specific examples of ads and the images therein, and the authors’ analysis of this information, as well as their take on how it is affecting our lives. Once you have found your focus, you should look for material that will enable you to compose your own well developed and highly realized response.
Purpose: In this essay, your purpose, overall, is to establish why it is important to view images with a critical eye. Therefore,...
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