Coco-Cola and PepsiCo
The Change Analysis and Images of Change
Johanna M. Brooks
HRM 587: Managing Organizational Change
The “Images” section focuses on the six different images of managing change and how each “approach” to change effects all that follows in its implementation and continued support. Download the “Week 2 Project Images Grid” from doc-sharing. Pick three of the “images of change” explained in the Week 2 lecture from the grid, and analyze how those particular “images” would affect the ensuing diagnosis and implementation in your two selected companies on their change plans. Here’s what to do:
1. Working with the information that you provided in your topic proposal, and any feedback you have received from your Professor, flesh out the facts and information from your original proposal. 2. Review the changes in each company and describe them thoroughly in a word document. Explain how the change impacted the companies, and who it impacted. Compare some of the similarities and differences between the changes in the two companies. 3. Look at your grid and pick three images of change from your grid. Fill out the empty blocks on the grid for those three images using outlines, bullet points, and rough ideas for both company’s change. 4. Now, in a Word document, analyze, compare and contrast the three images and explain how the behaviors of those images would be different or the same during your companies’ changes, and how those differences could (or did) impact the success (or failure) of the change, comparing and contrasting the results at both companies. 5. Explain which image (or combination of images) you feel would have best facilitated the described change and why. 6. Based on the information you actually read about the results of this change, state which image you think the leader of the change actually resembled the most. You may speculate here on which image you feel best represents the “change agent” at either or both of the companies. This will depend on how much information you found about the internal workings of the company during the change. This paper should focus on evidence that demonstrates how the management of the organization integrated one or more of the six images of managing change (Chapters 2 and 3) how effective the change was and what management could have done differently to increase the probability of successfully implementing the strategic change initiative. Again, this is a compare and contrast paper – so include information about both companies in your report. Grading rubric for paper #2 – Change Images
| Total points
Properly filled out and submitted change grid showing your initial analysis and notes.
| Two companies selected, “briefed”, and referenced.
| Thorough description of the change explained
Comparison of the two companies, similarities/differences of the changes and the results
| Image analysis
At least 4 new references, properly cited.
This paper could be as short as 3 pages or as long as 7. Use APA formatting (double spaced, decent font.) Include your references on the final page. You should have at least 4 additional/new outside references, excluding the textbook. References should be scholarly.
The History of Pop
At the turn of the century many pharmacist had soda fountains in there drugstores to serve refreshing drinks to their customers. The soda fountain was patented by Samuel Fahnestock in 1819. Shortly after that bottled soda water was being sold. In 1861 the term “pop” was being used for the first time. Root beer floats were being massed produced and sold to consumers. In 1881 the first cola beverage was introduced and prompted the inventions of several soft drinks, such as Dr. Pepper, Coco-Cola, and Pepsi. Today we have two mega-companies, Coco-Coal and PepsiCo, selling a diversified product line that not only includes soft drinks, but other...
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